Photoplay (Jul - Dec 1916)

Photoplay Magazine — Advertising Section 151 Buy This Great Oliver and Pocket the Salesman's — Profit Yourself I Send This Typewriter to You and Let It Sell Itself. What This Saves in Selling Cost Goes to You. Don't Pay for Salesmanship. 1 ■«? \ /H •»■> — « No. 5 OLIVER Let all the money you spend go into the quality of the machine itself. No matter what you buy, the cost of selling must be added to the price you pay. Others have expensive salesmen and branch offices with heavy overhead. Every sale must share this cost. It amounts to about half the price of every machine sold. I have cut all that out and let JVM sell yourself this machine after you have used it and are satisfied that it is the best typewriter value you have ever been offered. You save about half. The All-Purpose Oliver the Most Efficient The Oliver introduced visible writing to the world and made it possible to use a typewriter for billing, card record work and loose-leaf writing, thus opening up enormous new fields to the typewriter user. Where others have built special models for these special purposes, the downward-writing Oliver handles all modern demands with its regular equipment. The all-purpose Oliver does everything in the field of a typewriter, does it better, does it easier and does it longer. That's efficiency. Ask anyone familiar with typewriters which is the most dependable typewriter. The answer will be "the Oliver." And dependability means much to the man who cannot get expert repair service at a moment's notice. It's not so much the cost of repairs as going without your typewriter that hurts. The Oliver is sturdy. It has been called fool-proof, because its simple construction, permanent and perfect alignment, small number of parts make it almost impossible to get out of order. The regular catalog price of these machines was $100. They come to us fresh from the manufacturer, in the original package. and equipped withall the famous Oliver extra-value features such asU-shaped type bar, tabulator and back-spacer. Each machine is complete with accessories and instructions. EACH IS GUARANTEED FOR LIFE. Scenario Writers — Attention Scenarios must be typewritten. No matter how good your idea or plot may be, it will receive scant consideration if not properly typewritten. The visible Oliver is the best for this purpose. Its many purely automatic features enables you to concentrate your thoughts on your work and not on the typewriter. It actually aids your composition, as faults, weaknesses, errors, etc., become just as apparent to you as they would the director himself. My Epoch-Making Sales Plan My faith in the wonderful Oliver No. 5 is so great that I am willing to send it to you on free trial, without the slighest obligation on your part to purchase unless you are perfectly satisfied. If you send it back I won't even ask you why. Use it in your home or office. If it does not sell itself to you there is no sale. Thie method is responsible for my very low price and for the unusual easy-payment terms on which I sell the machine. I have no salesmen and no collectors. It's alllup to you and the Oliver. And this no-expense method is possible only because the Oliver always gives perfect satisfaction. Don't Be Deceived by unknown typewriters offered at apparently low prices. Many have gone before and have been failures. Some are back on the market with new names to escape the odium of past failures. Know what you are getting. The Model No. 5 Oliver has stood the acid test of many hard years of use by ail classes of users and has been found not wanting in any respect. Act Quick — Price May Go Up «? My price and terms can be quoted only in a confidential letter, so use the coupon at once. The cost of material and labor is soaring. The cost of doing business is going up and 1 may have to revise the price and terms any day, but you will be assured of getting the benefit of this greatest of typewriteropportunities if you use the coupon to get in touch with me at once. Remember, you try the Oliver free. If you keep it you pay aJy but a few cents a day and the machine is guaranteed for life. J^* TYPEWRITERS DISTRIBUTING SYNDICATE 1510-79T Wabash Avenue, CHICAGO 4. '<& £ ■# \ »« ** /' tf y& Every advertisement in PHOTOPLAY MAGAZINE Is guaranteed.