Photoplay (Jul - Dec 1916)

Photoplay Magazine — Advertising Section 161 After the face is well cold creamed h is ready for the keying up of color. A liquid rouge is applied over the cheekbone. It the tare be markedly thin the Color is worked outward for breadth, if the contrary be the ease it is put nearer the nose. A light rouge is used for daytime. The great est eare should be taken to blend the edges. 'The SUCCeSS of a good make-Up rests more upon the skill in blending than anything else. After the rouge eomes a liquid poTH der. which may he got in varying shades to suit the individual. It works more evenly and covers blemishes more discreetly than simple face powder. The liquid, applied on a bit of absorbent cotton, should be spread over the entire face, up behind the ears ami over the neek. Through this the rouge glows faintly and is sufficient if their be no high eolor desired in the eheeks, just a faint glow of health ; otherwise dry rouge may be added as a last touch. The next step is to accent the eyes and mouth. This is most carefully done, penciling lightly the brows and. if necessary, using a wee brush to apply mascaro to tip the lashes. One may go further, but with utmost care. A brown and black cosmetic may be mixed on a tiny palette and applied by a fine bristle brush with a very steady touch to accent the line of the lashes on hoth lids. Then take the little finger and blend. As to the mouth. Here the makeup is often too apparent and badly done. Those who wish an obviously artificial appearance accent this particular feature, but for those who do not. this advice is given : Do not depend on the lip stick. This does well enough to lightly touch up with occasionally, but with it careful drawing is impossible. The best efTect is got from a light lip salve applied with the finger. The lower lip is never as wide as the upper. The final finishing is a light dusting with an individual powder. The shade has less color for the street than for evening. Set rules for individual make-up are of course impossible in detail without having the subject for contemplation. One rule, however, is not amiss, and that is. success depends upon too little rather than too much. It is a peculiar fact that a great many women and girls of high respectability do not realize the disagreeable criticism they subject themselves to in public places by over-rouging ; not only their taste, but often their personal rectitude, is questioned. When you write to advertisers please — the charming new creation now preferred by millions of women of belter taste who demand a refined Powder that is different from the ordinary. Marincllo not only enhances your natural beauty and blends with the texture of any skin. but it also protects against the havoc of weather. At any Marinello shop or drug store. A tint for every complexion . Send 2c stamp for Min. Box MarinelloCompany Dept. L Mailers Bldg., Chicago You Are As t Beautiful As Your Eyes! MURINE should be found in every Dressing Case ana Medicine Cabinet. It has won many friends as an aid to preservation as well as restoration of healthful tone and natural brilliancy to Eyes That Need Care Murine bas proven of great value in tbe home as a treatment for Red, Inflamed. Granulated and Itching Eyes and Eyelids. An Eye Insurance for Autoists, Golfers and Patrons of the Movies RESTS-REFRESHES AND CLEANSES At Druggists or by Mail. 50c and $100 A De Luxe Stand Bottle. $1.25 Murine Eye Remedy Co.. Chicago, sends Book of Eye free mention PHOTOPLAY MAGAZINE.