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PHOTOPLAY
MAGAZINE
1 he ember, 1916
Vol. XI, No.
"Beauty and Brains"
The Successful Finale
CLOSE OF THE GREAT, YEAR-LONG CONTEST A COMPLETE TRIUMPH -FIVE ARE BIG WINNERS
AFTER one year of steadily-main tained, nation-wide public interest. the Photoplay MagazineWorld Film "Beauty and Brains" contest, conceived by this magazine and Lew is J. Selznick. is at an end.
It lias been a complete success.
From more than 12,000 eager entries eleven girls were selected as the chief exponents of lovely cleverness in their respective quarters of the nation, h a v e bee n taken to New York, have b e e n thoroughly exploited before the camera, and — at least an extraordinarily large percentage — have been rewarded bv the success which every ambitious girl dreams of. and which not one in ten thousand attains.
Here are the results, which speak for tbemselves :
First in point
triumph is Miss from Louisville ingenue-lead in
Prom a new photograph by White.
Miss Lucille Zintheo
of immediate and brilliant Helen Arnold, who came Ky., to an immediate one of the finest studios. and under the tutelage of one of the foremost directors. in New York City. It must be confessed that t h e World Film Corporation was a little slow in grabbing genius. Miss Ar nold. although pro claimed by William A. Brady as a young person of extraordinary beauty and promise, was not hired by Mr. Brady or bis corporation, but by W i 1 1 i a m Sherrill, president of the Froli m a n Amusement Corporation. Mr. Sherrill immediately intrusted Miss Arnold to George Irving, tbe director w h o made "Jaffery." and he gave her the
leading ingenue role 27