Photoplay (Jul - Dec 1919)

Photopl.\y Maciazixe — Advertising Section 129 Films and \our City's Welfare (Concluded from page S4) American Methodism, the work of the church's macnincent achievements in missions in filly foreign lands has been graphically portrayed by means of the motion picture. Never before has it been possible to so graphically bring home to the people who have been faithfully "doing their bit"' for Christianity, the results of their generosity, until the camera, in far-away Africa, China and Korea, was able to register the wonderful work accomplished. But equally impvortant as an evidence of the confidence which progressive divines have in the modern motion picture and its m.\kers. is the fact th.U at the Methodist Mi-.M>'n.ir> Centenary the most represintati\e lorm of entertainment is the photoplay. The motion picture industry has given of its best to this convocation wiih the result that the visitors have had offered to them the most perfect ilowering of the art of the screen, — a typically American institution. Come<lies and dr.im.i>. educational, travel films, "vod-a-vil movies," pictures for use in liaitres, schools and churches have been }>rt^n;ed at their finest, to the throngs at Columbus. This Columbus meeting amounts to a magnificent festival of the motion picture, dedicated to the delieht and edification < f the most exacting and appreciative of .\merican citizens. "QCPPORT clean pictures," is the rallyO inc cry of Rose Tapley, former \itagraph star, and now connected with the Famous Players-Lasky Corporation. Miss Tapley has been making a lecture tour in behalf of "better films.' and her picture philosophy closely resembles that of The Fetter Photoplay League of America, which fhc heartily endorses. '•Patronace is the key to the situation," sa>-5 Miss Tapley. No exhibitor is going to be uninfluenced by his box-office receipts. He cannot afford to be. If people want good, wholesome drama they can have. it. If they want trashy stuff, someone is going to try hard to supply their desires. Demand and supply, cause and effect, go hand in hand in the motion picture business as well as everywhere else. Again I urge you — 5BpF>ort clein pictures ! "Advertise the better class of photoplays among your friend^." says Miss Tapley. "Encourage these rather than films which incline toward sensationalbm, so that the better type of picture will be profitable. You wfll find that the producers are more than glad to screen photoplays that are beyond reproach. They do not want their own reputations besmirched by the productions of 'wildcat' companies which make salaciou* pictures I believe that the \-ast majority of the .\mcrican people are clean and that they want clean pictures. If they will only encounee that t\-t)e of fi!m. the salacious type win disappear " Clip This Out I.AM organizing a Branch of The Better Photoplay League of .\merica. Please -<nd me the booklet. "Hints and Helps in rihtainine Better Films." for which I enclo«« three cents in postage. N'! mc . .\ddrcss "Mum' m <y to II ir as to sa\ takes the odor out of perspiration. 25c at drug and department stores, or by mail, postage and war tax paid, on receipt of 2*k-. "MUM" MFG. CO.. 1106 Chntnul Sl, Philadelphia Easy to Play \Ea§ytoPajf Free Book, Contai n in k com p If tc j story of the oritf in ' and history of that wonderful iQStri roeot— (he SAXOPXONE This hook trllfl vnu uhrn to o«e Raxophirip — unfl V. in qnart'-ttcii, in n-itittcfl, or in r^i?ul:ir I rind; how to tr»n.'*po«o from firrhestrnl partJi and many other thiniTB you would like to know. Y*« call ■•am !• star tl»« acala In •■• kavr'a " ara«tle«, ■nd ••>on Ix plarinv (>opuiar air*. Y'>u f«n 4loubl« your Infom*-. irnur fUaaurr. anf) y-.-jr popularity. Caay to pay ty our saay x^^jn^rux tjia MAKES AN IDEAL PRESENT < P»»m1 for fri-e Baif.phonc b*^k uxJ cmuWK uf Tr Ton« lUnd In.tr^jnx-nl*. DlirCOUFD BAND INSTRUMCNT CO. y^TTF K^l / FRMS, A; AtJ JSaihinq o/lppcut^ef ofDis tine Hon ^'^ HE famous Annette Kellermann Bathing Suits and wimming Tights have those lines of classic loveliness, lat daring beauty of fit. that are invariably as.sociated Brau'iful Swimmrr and hrr much-tallird-ol cotlumrs. In putrhatinK, ^uaid against »ul>siitulf»! The genuine Annrii» KrllnmAnn luili or tighli alwayi brar a label ihowing her name W 0\''EN IN F^E-D ! Other, lo-called, "Annrltc Krllrrmann" bathing apparri u misnamed. This seaton'M tlvnnine nrw modeti—in tiztsfor Ladm, Miua. Juniors and Totg at young as Tun — art on gate nt alt tttler stofit. if ynu have difficulty in obtaining them, unit us dtrett gmng your dealer's name ASBURY MILLS New York Office, 200 Fifth A irnue ^^3^ ■ffff^''. ^^i<=^ .^.XJLL^ Wb<B rca mrWm to adtrrriwn \U%ia arr.tlnn FH'TOrUAT UAQAZINK.