Photoplay (Jul - Dec 1919)

Record Details:

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PiioTOPLAV Mv(.\/im: Admhiisinc. Sic IK in lu. "The pretties, the dainties, the flimsies' How did women ever l:eep their fine things dainty before they learned of Lux ? In those old days — when cake soap was rubbed right on to fine fabrics, and particles of soap became f:rmly wedged between the delicate threads ! Today, you can cleanse these things yourself — keep them new with Lux. Lux comes in delicate white flakes — pure and transparent. They melt the instant they touch hot water and whisk up into the richest, foamiest suds that gently free the dirt ! For silks or colored fabrics you simply add cold water to rnakc the suds lukewarm. No ruinous rubbing of cake soap on fine fabrics. You just squeeze the delicate suds through the garments again and again. Then rinse in three lukewarm waters. Launder your loveliest things in bubblin-j Lux suds. You will say you never dreamed your finest, frailest things could be cleansed with such delicacy ! L)UX won't hurt anythin/i pu'« water ainn'! won't injure. Your grocer, druggist or department store ':a3 Lux. — Lever Bros. Co., Cambridge, Mass. 'r^> r*ii»a/i4« v>M N«) SrUS so WONDKRFt I. AS I.fX FOR. DAiNl V You can wash these things yourself with Lux Chifloo Gcortette Cr«pe de Chine Waihablr Satin Waihabic Taffeta Voile* Orsandiei Wbcii Tou frrlta lo (dTfTtlaar* plaata oaitlaa PBOTOPLaT MKn.C.INF.