Photoplay (Jul - Dec 1919)

io6 Photoplay Magazine — Advertising Section What I Have Overheard Men Say About W)men cAs told io Ruth Miller by the cloal\-room qirl in a bia hotel ^ " You see, Miss Miller," she said tc mc, "I'm only a cloakroom girl in this big hotel — j.ust another piece of furniture, most of the guests think. So, of course, the things they say when I'm around the corner are about the same as if I weren't there! "And I guess the criticisms I've heard men make about women would fill a book or two ! They'd be pretty interesting reading for some of those same women who so confidently wait for their men in the lobby. "The woman with rouge 'an inch thick,' or with gown too low, or with mannerisms too affected, comes in for her share of their free-and-easy criticisms. But there's one woman who gets it harder than any of the others when they once get to talking about her! There's one particular tone of distaste that men reserve for this woman — and after a lot of experience, I've come to recognize it and the little half-jocular expressions that accompany it. "She's the woman who is quite sure of herself, who is confident that her hairdresser and masseuse and manicure and modiste have done every possible thing to make her beauty and attractiveness complete, but has overlooked a thing that men can't overlook. She's failed to make sure of that perfect daintiness that is impossible when there's the least trace of the odor or moLsture of perspiration! "If she only knew that the men about her notice this lack of daintiness in her! I think your articles that I've seen in the magazines are going to help a lot. I believe they're going to make women take such care in this matter that men won't have any cause to criticise this old fault in them I " An old fault — common to most of us It is a physiological fact that there are very few persons who are not subject to this odor, though seldom conscious of it themselves. The perspiration glands under the arms, though more active than any others, do not always produce excessive and noticeable moisture. But the chemicals of the body do cause noticeable odor, more apparent under the arms than in any other place. These underarm glands are under very sensitive nervous control. Sudden excitement, an oppressive condition of the weather, embarrassment even, serves as a nervous stimulus sufficient to make them more active. The curve of the arm prevents the rapid evaporation of odor or moisture — and the result is that others become aware of this subtle odor at times when we least suspect it. How fastidious women are meeting the situation Fastidious women everywhere are meeting this trying situation with methods that are simple and direct. They have learned that it cannot be neglected any more than any other essential of a woman's toilet. They give it the regular attention that they give Every sdrertisrinent ;n PHOTOPI.iAT IIAGAZINB is guaranteed. to their hair or teeth or hands. They use Odorono, a toilet lotion specialy prepared to correct both perspiration moisture and odor, because excessive moisture of the armpits is due to a local weakness of the sweat glands. Odorono is antiseptic, perfectly harmless. Its regular use gives absolute assurance of perfect daintiness. Make it a regular habit! Use Odorono regularly, just two or three times a week. At night before retiring, pat it on the underarms. Allow it to dry, and then dust on a little talcum. The next morning, bathe the parts with clear water. The underarms will remain sweet and dry and odorless in any weather, in any circumstances ! Daily baths do not lessen Us effect. If you are troubled in any unusual way let us help you solve your probem. Write today for our free booklet. You'll find some very interesting information in it about all perspiration troubles! Men will be interested in reading our booklet, "The Assurance of Perfect Groomins." .Address Rulli Miller. The Odorono Co., .siS Blair Avenue, Cincinnati, Ohio. At all toilet counters in the U. S. and Canada, 6oc and $i.oo. Trial size, ,30c. By mail postpaid if your dealer hasn't it. Address mail orders or requests as follows: For Canada to The Arthur Sales Co., 61 Adelaide St., East, Toronto, Ont. For France to The Acencie Aniericaine, .18 Avenue de L'Opera. Paris. For Switzerland to The Agencie Americainc, 17 Boulevard Helveticiue, Geneve. For England to The American Drutr Supply Co.. 6 Northumberhnd Ave., London, \V. C. 2. For Mexico to II, E. Gerber & Cia, 2a Gante 19, Me.vico City, Mexico. For U. S. A. to The Odorono Co., .si.s Blair Avenue, Cincinnati, Ohio.