Photoplay (Jan - Jun 1922)

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A Beauty Secret 3,000 Years Old The use of palm and olive oils to keep the skin fresh and smooth is nothing new, but a secret known to pretty girls since Cleopatra's time. Her Palmolive came in vessels and jars, and she had to do her own mixing. But the beautifying cleanser she achieved was the inspiration of the mild, soothing blend science produces today. Take a lesson from Cleopatra, who kept her youthful beauty long after girlhood's days had passed. She used cosmetics to embellish and enhance her charm, just as women do today. But the foundation was a skin thoroughly and healthfully cleansed from all clogging and dangerous accumulations. Perfected for washing faces Palmolive is blended from the same palm and olive oils Cleopatra used — they are the mildest, most soothing ingredients science has been able to discover. The scientific combination of these rare oils produces a smooth, creamy, lotion-like lather. Palmolive soothes and beautifies while it cleanses. It keeps the skin of the face and body beautifully soft and smooth. The importance of thorough cleansing It is absolutely essential to complexion beauty to wash your face thoroughly once a day. Palmolive makes this cleansing. doubly beneficial by its mildness. The profuse, creamy lather penetrates each tiny pore, removing the deposits of dirt, oil and perspiration which cause clogging and enlargement. Such cleansing is the secret of fresh, smooth skins, as results prove. Don't neglect the body Care of the complexion only begins with the face. Neck, arms and shoulders should be kept white and smooth. UsePalmolive for bathing and these results are accomplished. It does for your body what it does for the face. If this seems an extravagance, reremember the modest price. The firm, long-wearing cake of generous size costs but ten cents. Copyrit-ht 1922. The Palmolive Company Our price secret If Palmolive were made in small quantities it would be a very expensive soap. Palm and olive oils are most costly soap ingredients, and come from overseas. But the popularity which requires enormous production has reduced the price to that of ordinary soaps. 25-cent quality is offered for 10 cents. THE PALMOLIVE COMPANY Milwaukee, U. S. A. THE PALMOLIVE COMPANY OF CANADA. Limited Toronto, Ontario Makers of a complete line of toilet articles Volume and efficiency produce 25-cent quality for 10c