The phonoscope (Nov 1896-Dec 1899)

Vol. IL No. 2 THE PHONOSCOPE ii 3Lonbon ©fftce of flftaomre & Baucus Some months ago we published in this journal under the heading of ''The Growth of the Animated Picture Business" some illustrations of the American home of Maguire & Baucus, Limited. As this house is the largest dealer in films and projecting machines in the world, illustrations showing its London quarters, at Nos. 4 & 5 Warwick Court, High Holborn, W. C, will no doubt be of interest to our readers. Messrs. Maguire & Baucus, Ltd., have long been sole agents for Great Britian, her colonies and the United States for the Lumiere photographic films, perforated to American (standard) gauge. As every well-informed exhibitor knows, these Lumiere films are justly celebrated. They have never been rivaled for the many good qualities which a picture ribbon should possess, and are particularly interest, ing to the trade because of their clear-cut photog raphy and the very wide range of subjects cata_ logued, the photographs being taken all over the MAGUIRE & BAUCUS, LTD. MAIN OFFICE president's OFFICE A duplicate film is worthless, and one of the most unsatisfactory features of this business is that new customers are very often deceived by unscrupulous dealers who offer them such films as originals. Messrs. Maguire & Baucus, Ltd., have never dealt in any but original films. This firm is doing a large shipping trade with Germany, Russia, Holland and other countries; in fact, their business has grown so rapidly that they have been compelled to acquire additional space for their London offices in order to success fully take care of their trade. It is an inestimable boon to a firm like this to have a really practical man at the head of affairs^ When you deal with Messrs. Maguire & Baucus, Limited, you find that you deal with a gentleman who understands what you require (and has anticipated most of your wants beforehand) in the person of Mr. C. Urban. Mr. Urban can, if he wants to, "run" an animated photograph show as well as any one living, and all machines are personally tested by him before leaving the warerooms. That is why a good instrument is not spoiled by being wedded to an inefficient lantern or unsatisfactory accessories. world. This is one reason for the remarkable success which this house has had in marketing this product, — as great even as when they first introduced the Edison films and machines. With the Edison film, the standard of America, and the Lumiere film, the standard of Europe, they are prepared to supply the trade with the best and most satisfactory films and machines obtainable. A stock of 2,000 to 2,500 films is always kept on hand; in fact, they are the only house in the business which carries a stock of these goods on its shelves, thus avoiding unpleasant delays to their patrons.' Nearly every machine and film manufacturer has had its goods tested by them, and as there are very few makes which have been found satisfactory they confine themselves strictly to the very best, and -the result has justified the caution used. By handling only these two standard grades of films, the supply of which is continually being added to by first-class new 'subjects, they are enabled to supply the public with everything to be desired in this line. In this connection it is proper to call attention to the large number of new Edison pictures which have recently been taken, and to a number which are shortly coming on the market, these being the best -yet produced by the dison factory. PRIVATE OFFICE