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THE WORLD'S LEADING MOVING PICTURE MAGAZINE
PHOTOPLAY
VOL. XIII
FEBRUARY, 1918
NO. 3
TTERES a whole T^ew Tear for you, fresh from the Wor\shop of Time. I 7 It is perfect. It is Eternity's annual gift to Mankind, to do with as it will. It is free from the blemishes of human misdeeds and mistakes. For twelve months it is ours, to wor\ with and play with, to thin\ with and love with, to laugh with and sigh with. And then, when the twelve months have passed, what then? Then we must hand it bac\ to the Maker of Tears, and show what we have done with this gift.
For the next twelve months, all that we hope and fear, all that we do and all that we neglect to do, all that we create and all that we destroy, will become a part of the gift, to make it ugly and wea\, or beautiful and strong.
The year is ours.
What will you do with it, you army of shadows on the screen? Will you thin\ of yourselves as a chosen people, set apart to bring to the world a greater meed of joy, or as a mere hurrying mob, scrambling frantically for dollars? Will you thin\, as you play each scene, that bac\ of the clicking camera stand millions of men, women and children, pleading with you to do your best for them, or will you thin\ of the tas\ as just something to be done in order to get your salary?
The year is yours — you must decide.
What will you do with it, you rulers of the world of make-believe? Will you thin\ of your art as a business, or of your business as an art? Will you say, "Ma\e this picture, because it will sell"? or "Make this picture, because it deserves to sell '7 Will you ta\e a sordid path to easy dollars, or search for the higher road with patient faith that worthy achievement will finally win its due reward?
The year is yours — you must decide.
What will you do with it — you millions in the darkened theatres? Will you search out the fruits of earnest endeavor, or will you lend your support to them who pander to your appetite for sensation? Will you hunt for what is good, or go about sneering at what is bad?
The year is yours — you must decide.
But always remember this — that when the time has come, and you must hand bac\ the gift to the Maker of Tears, that which is perfect today, untouched by human hand, will then record your every thought and deed. This is your responsibility. Thin\ of it then, not as responsibility, but as opportunity.
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