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Photoplay Magazini Advertising Section
£jfrom SOUP to SOUFFLE —
your gums get little stimulation from the food you eat!
That's why you need massage and Ipana
to keep gums healthy and teeth sound
YOUR dentist will vouch for this truth — that the food we eat is the cause of these modern troubles of the gums which are today so prevalent.
He will point out that these fricassees, these savory casserole dishes, these creamy sauces and these sweet .md syrupy desserts fail completely to give the gums the normal mechanical stimulation they need in order to remain firm and healthy. He will tell you that this soft food causes many troubles, — that under the present
day diet our gum tissues are becoming soft, tender and laccid.
Does your tooth brush
ever "show pink"?
Sometimes a soft tissue bleeds. That does not mean necessarily that you have pyorrhea, but it does mean that your gums need the stimulation soft food fails to give them. So the dentists very logically turn to massage to restore the gum tissues to a firm, healthy condition. And thousands
IPANA Tooth Paste
— made by the makers of Sal Hepatica
of these dentists recommend that the massage be done with [pana Tooth Paste after the ordinary cleanin •
the teeth with Ipana and the brush. For, in healing gum tissue, [pana has a direct and Specific virtue. It contains ziratol, an antiseptic and hemostatic used by dentists at the chair, in healing wounds after extraction, and in restoring the gum tissue to normal tonicity. It was the dentists who first perceived the value of Ipana and, long before we advertised, started it on a rapid rise to favor.
Change your tooth paste
and your method!
Isn't it worth while to find out what Ipana can do for you and how pleasant it is to use? Isn't it worth while to find out why those who know Ipana, so steadily continue its use? Resolve to test Ipana yourself.
Use the coupon, if you will, but it would be easier and simpler by far for you to go to your nearest druggist and get a large fresh tube from his ready stock. Before the tube is out, you'll see what this tooth paste can do for the health of your mouth!
Even if your gums bother you but seldom, start your use of this delicious dentifrice today, for it not only cleans teeth safely but, with its help, you can keep your gums as nature intended them to be — firm, sound and in perfect health.
IListy e.tting, too, is harming our gums. For hurried e.iring again deprives our gums of healthy stimulation and exercise that slower mastication would give.
BRISTOL-MYERS CO.
Dcpt. 116,-12 Rector St., New York, N. Y.
Kindly send me a trial tube of IPANA TOOTH PASTE. Enclosed is a two-cent stamp to cover partially the cost of packing and mailing.
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© Bristol -Myers Co., 1929
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