Photoplay (Jan - Jun 1926)

Photoplay Magazine Advertising Section Jliow our soft and savory eatables have impaired the health of our teeth and gums — and how by a simple addition to their daily care you may keep your gums healthy and your teeth brilliant! A FORMAL dinner, served with pomp and ceremony, may seem quite different from a snack that you take at home, but there is one way at least in which they are very much the same. The food at both is soft. It is deficient in fibre — utterly unstimulating to the tissue of your gums. And the gums, which much need the exercise that rough, coarse food was meant to give, are growing soft — more open to the attacks of that long list of gum troubles that seem to be so fashionably prevalent today. Hois) to counteract the damage soft food is doing Sometimes the gums bleed— the tooth brush ' 'shows pink" in the mornings. This does not necessarily mean that you have pyorrhea, for authenticated cases are few and far between. But it does mean that your gums need some daily attention, as any good dentist will readily attest. Most dentists will tell that the first thing to do is to bring about a healthy flow of blood within the gum walls, and this they point out can be done, and should be done, by massage. And thousands of dentists, to whom our professional men have demonstrated Ipana Tooth Paste, recommend that this massage be done with Ipana at the time of the regular cleaning with Ipana and the brush. If your gums are at first too tender, do it with your finger. Later quite gently apply the brush. Why very many dentists urge the use of Ipana This massage with Ipana will help by improving the circulation, by augmenting the stimulation to the gum tissue itself and even more directly because of the ziratol content of Ipana. Ziratol is an antiseptic and hemostatic used by dentists in their work at the chair, to allay bleeding and to restore gum tissue to its normal tonicity. Ask your dentist about Ipana today! He knows it. He and thousands of others approve its good work. It was, in fact, through the help of the dental profession that Ipana first became known and famous. Then when he approves, resolve to begin your use of Ipana. Switch to it completely. Use it faithfully. Be fore the tube is out, before a month is over, you'll note, as many thousands do, the beneficial effect that Ipana can exert on your gum tissue. You'll find out, too, how it can clean and beautify your teeth. There is a coupon on this page. If you care to sena it, we will forward you a sample of Ipana. Frankly, we do not recommend your doing so. For ten days is too short a time to prove Ipana's merit— ten days can only start the good work. Switch to Ipana now! But, after all, as nearly every druggist in the land has Ipana, you'll find it easier to go to your nearest drug store and get a full-sized tube. Even if your gums bother you but seldom, start your use of this delicious dentifrice today, for it not only cleans teeth safely but, with its help, you can keep your gums as they were meant to be— firm, sound and in perfect health. I FAN A TOOTH PASTE — made by the makers of Sal Hepatica BRISTOL-MYERS CO. Dept. I26, Rector Street, New York, N. Y. Kindly send me a trial tube of Ipana Tooth Paste. Enclosed is a two-cent stamp to partially cover the cost of packing and mailing. Kami . Address Bristol-Myers Co., 1925 When you write to advertiser* please mention PHOTOPLAY MAGAZINE.