Photoplay (Jan - Jun 1926)

Photopi v\ Magazini Advertising Se< rioN 10 NESTLE REVOLUTIONIZES THE PERMANENT ! This Machine 'Reads" Your Hair and Takes the Guess Out of Permanent Waving For the first time in history, Practical Science enters the Beauty Parlor. At the Kettle Testing Laboratory, New York, the r\ew Nestle Meter Scale renders you a valuable personal service. Results are then sent you by mail. P; RMANENT WAVING — the way to beauty for straight-haired women — is now on a scientific basis. No longer is your hair subjected to a standardized formula by which you may or may not get the result you desire. The Nestle Laboratory in New York, working with the Nestle Permanent Waver in your own vicinity, his taken the guess out of permanent waving — by means of The Nestle Meter Scale This new invention literally "reads" your hair before you have it waved. It reveals the hidden facts which the eye cannot see. It tells us the exact characteristics of your hair. We supply you with this necessary information by mail — and the Nestle Permanent Waver in your own vicinity is then enabled to give you the scientific, CIRCULINE PERMANENT WAVE your hair requires. The Circuline permanent waving proto^ is a variable treatment that follows Free Booklet Tells all about Cirailine Our interesting booklet, "Taking the Guess Out of Permanent Waving" brings you full detailsof the Nestle Meter Scale and the new Circuline Process. It contains vitally interesting facts about the hair and its care, whether your hair is long or bobbed. It's free — just send the coupon. the readings of the Nestle Meter Scale "to the letter." It is a personalized treatment adapted to your individual head of hair. No matter whether your hair is strong or weak, snow-white or black, bleached or dyed — no matter whether you want a tight, medium or loose w\\e— perfect permanent waves may now be yours. Send Us a Strand of Your Hair for the Laboratory Test It Costs You Nothing Just fill out the coupon below — and send a small strand of your hair (about the thickness of a pencil lead, and at least 5 inches long'. Do not send combings Enclose SI Deposit to cover costs of testing. You will then receive from the Nestle Laboratories, a card giving the result of the thorough analysis of your hair on the Nestle Meter Scale. Your Si deposit NESTLES CIRCULINE PROCESS Tor the perfect permanent wave The Nestle Lanoil Company aione. posscs>c> lite patented Nestle Meter Scale, ami only qualified establishments can offer the senuine Nestle Circuline Permanent Wave. Beware of imitations and misleading claims. will be deducted from the price of your next permanent wave — given am wherein the United States where the Nestle Circuline Process is used. The Nestle Company guarantees the refund of this deposit. Over 6,000 hair dressers and beauty parlors use Nestle Permanent Waving apparatus. Successful Waves a Certainty With scientific knowledge of your hair in advance, your Permanent Waver cannot fail to give you the style of wave you want — exactly as you want it. We suggest that you send your hair sample at once to insure receipt of your "reading" without delay. Please write your name and address clearly when filling out the coupon below. NESTLE LANOIL CO., LTD. Established 1905 12 East Fortyninth Street, New York City Originators of Permanent Waring A Nestle Lanoil Co. , Ltd. , Laboratory 12 East 49th St.. Dcpt. 5-f. New York Enclosed find $1 Deposit and sample of my hair for an official laboratory reading on the Nestle Meter Scale. It is understood that my $1 will be deducted from it of my nrxt permanent «a« e at any hair Wiring establish* mentusin? the Nestle Cireuline Process You are to fend me a record of your findings: and your free booklet or* permanent wn in;. If booklet onlv is wanted, check here D When you write to advertisers please mention PHOTOPLAY MAGAZINE.