Photoplay (Jul - Dec 1927)

Photoplay Magazine — Advertising Section "This dietetic crime of pap feeding and food bolting » IN THEIR fight against the present rise of gum disorders, the leaders of the dental profession have not failed to make clear the source of these stubborn ailments. They lay the blame upon our soft foods and our habits of hasty eating which, they say, rob our gums of the stimulation that keeps them in soundness and health. But as the three brief quotations on this page will further testify, they have found a way to combat these ill effects — they describe a simple means whereby -we may repair the ravages of a diet deficient in roughage, and restore the gums to their normal firmness and health. How modern habits of eating injure teeth and gums To make delicious things to eat, we soften, we refine and denature our food. We peel and crush our fruits and vegetables. We husk our grains and grind them to a powder. As a result, our diet yields far too easily to our teeth and gums. Small wonder that gums grow soft and weak — that the circulation of the blood within their walls grows stagnant — that often "pink tooth brush" appears, to It is an ever-present menace, the dentists declare, to the health of our teeth and our gums warn of more serious troubles on the way. Massage of the gums, with the brush or with the fingers, is the simple counter G lance over these statements — they reflect modern professional opinion on the care of teeth and gums From a standard text: "The dietary of civilized nations is unnatural. Refined and processed foods are .... soft and pappy, so as to require little or no mastication. The teeth and jaws do not have proper function because the coarseness and fibre of the food have been removed." From a radio talk by a -well-known dentist: "If you find that your gums bleed on touch, for instance, when you use a tooth brush — this is the time to take action. It is a signal sent to you by nature that something undesirable is taking place in your mouth." From a gum specialist's instructions to dental bygienists: "If the gum tissue is artificially stimulated three or four times a day, a change takes place in texture which ... . seems to act as a protective armor for the underlying tissues. " IPANA Tooth Paste — made by the makers of Sal Hepatica measure the dentists propose. And if you will perform your massage with Ipana Tooth Paste, your gums will benefit even more quickly, because of Ipana's content of ziratol. Thousands of dentists, knowing the hemostatic and antiseptic virtues of ziratol, ask their patients to adopt Ipana both for the massage and for the regular twice-daily cleaning with the brush. In fact, the dentists of America, through their recommendations first gave Ipana its start toward the nation-wide success it has made. Make a full-tube trial of Ipana The coupon in the corner entitles you to a ten-day tube, gladly sent. But after all, isn't it better to give Ipana the full thirty days' trial that the full-size tube from your druggist will provide? Used faithfully for a full hundred brushings, Ipana will show you the start of firmer, healthier gums and whiter, brighter teeth. And very likely it will surprise you to learn how delicious a really beneficial tooth paste can be! * Two famous dentists, in a textbook on gum troubles, use these words to describe soft food and hasty eating. BRISTOL-MYERS CO., Dept. 1-77 73 West Street, New York, N. Y. Kindly send me a trial tube of IPANA TOOTH PASTE. Enclosed is a two-cent stamp to cover partly the cost of packing and mailing. . State . B.-M. Co.. 1927 When you write to advertisers please mention PHOTOPLAY MAGAZINE.