Photoplay (Jul - Dec 1927)

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Photoplay Magazine — Advertising Section 85 p jesterdm/ ■■ 50$ for a Reach, toilet soap. vdat/T-tnc same luxury ip for just 10 r Made by the method France developed — for the gift of a Smooth Skih "V7"OU adored the way French soaps ■A made you feel — satin-smooth, charm. ing, luxurious. But oh! how costly they were ! "We just can't pay so much all the time," you told us. "'Do, do make a soap as delicious as French soap but not nearly so costly." And we did! We made Lux Toilet Soap. White, delicious! Made it just as you asked — "as exquisite as French soap." Made it by the very method France developed and uses for her finest toilet soaps. For wise France knew that her matchless powders and perfumes lose half their magic unless the skin itself is smooth, exquisite. Your delighted fingers recognize this satin-smooth, firm, fine-textured cake as true savon de toilette. How good it is to feel again that caressing, gentle lather, magic, delicious, you so adored in French soaps. Ah, it tends your skin the true French way. And, somehow you do feel lovelier, more gracious, afterwards. France with her passion for perfection, America with her genius for achievement — for Lux Toilet Soap is just ioc wherever soap is sold. Parisian luxury without extravagance! Lever Bros. Co., Cambridge, Mass. LUX TOILET SOAP IO^ When you write to adv.-itis.Ts please mention riloTOPT.AY MAGAZINE.