Photoplay (Jul - Dec 1927)

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Photoplay Magazine — Advertising Section Hygienic Freedom Such As Women Never Knew Before 87 Peace-of-Mind Comfort Immaculacy Easy Disposal and 1 other important factors This "New Way is Changing the Hygienic Habits of Millions by Banishing the Hazards of Old Ways — Positive Protection, Plus an End Forever to the Problem of Disposal. -< -t By Ellen J. Buckland, Registered Nurse YOU wear gayest, sheerest gowns without fear; you meet every social and business exactment in peace-of-mind and comfort, this new way. It supplants the hazards and uncertainties of the old-time "sanitary pad" with protection that is absolute. Millions of women are flocking to its use. The name is Kotex. Doctors urge it. Nurses employ it. Women find in it the scientific solution of their oldest hygienic problem. Its use will make a great difference in your life. What Kotex is Unknown a few years ago. 8 in every 10 women in the better walks of life have discarded the insecure "sanitary pads" of yesterday and adopted Kotex. 'Supplied also through vending cabinets in rest-rooms by West Disinfecting Co. ©Disposed of as easily as tissue. No laundry. Filled with Cellucotton wadding, the world's super-absorbent, Kotex absorbs 16 times its own weight in moisture. It is 5 times as absorbent as the ordinary cotton pad. It discards easily as tissue. No laundry — no embarrassment of disposal. It also thoroughly deodorizes, and thus ends all fear of offending. Only Kotex itself is "like" Kotex See that you get the genuine Kotex. It is the only sanitary napkin embodying the superabsorbent Cellucotton wadding. It is the only napkin made by this company. Only Kotex itself is "like" Kotex. You can obtain Kotex at better drug and department stores everywhere, without hesitancy, simply by saying "Kotex." Comes in sanitary sealed packages of 12 in two sizes, the Regular and KotexSuper. Kotex Company, 180 North Michigan Ave., Chicago, 111. <D True protection — 5 times as absorbent as ordinary cotton. ©Obtain without embarrassment. at any store,* simply by saying "Kotex." "Ask for them by name" KOT6X PROTECTS— DEODORIZES Kotex Regular: 65c per dozen Kotex-Super: 90c per dozen No laundry — discards as easily as a piece of tissue When you write to advertisers please mention PHOTOPLAY MAGAZ1XK.