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Mother's fondest wish for her Girl Baby
•*■
"That Schoolgirl Complexion"
The Ideal Baby Soap
Thousands of mothers recognize in Palmolive the ideal soap for a baby's bath— mild and gentle soap made for ONE purpose only, to safeguard and protect the skin.
In former days, Castile was the favored infant soap. But today there are so many different formulas for " Castile" soap that it is difficult for one to know which is gentle enough for the fragile skin of infancy.
Your baby's doctor, we are sure, will agree with this.
THE rule in skin care, under modern teachings, is the same in infancy as maturity — correct skin cleansing regularly with mild and gentle soap.
Priceless complexions are thus cultivated from the earliest days of childhood; natural loveliness invited and protected with nature's own proved way.
The only secret is to know what kind of soap to use. A true complexion soap must be chosen. Others often are too harsh.
Thus soothing Palmolive — a soap made for one purpose only, to be used freely and lavishly on the skin — is the ONE soap purchased for toilet use in thousands
of homes where correct skin care is an
object.
/ The baby's bath— how to give it
A soft wash -cloth, a soft towel, baby's little tub filled with warm water. The sweet, soft Palmolive lather liberally applied. Then, thorough rinsing, thorough drying, talcum as usual.
The tender skin soothed and beautified — protected against any possible irritation and — that radiant schoolgirl complexion when she grows up — will be the reward.
Do not use ordinary soaps in the treatment given above. Do not think any green soap, or one represented as of palm and olive oils, is the same as Palmolive.
And it costs but 10c the cake!— so little that millions let it do for their bodies what it does for their faces. Obtain a cake today. Then note what an amazing difference one week makes.
Soap from trees!
The only oils in Palmolive Soap are the soothing beauty oils from the olive tree, the African palm, and the coconut palm— and no other fats whatsoever. That is why Palmolive is the natural color that it is — for palm and olive oils, nothing else, give Palmolive its natural green color.
Its only secret is its exclusive blend— and that is one of the world's priceless beauty secrets. The PalmolivePeet Co., Chicago, Illinois.
1f)C Palmolive Soap is untouched by human hands until ■L \J you break the wrapper— it is never sold unwrapped
KEEP THAT SCHOOLGIRL COMPLEXION