Photoplay (Jul - Dec 1927)

102 Photoplay Magazine — Advertising Section BOURJOIS In the chiffon fineness and clinging persistency of Manon Lescaut Powder, Bourjois interprets the subtle charm of lovely worldliness. And a loyal line of artisans has cherished in its blending the unchanging tradition of delicate skill — the exquisite heritage of fastidious purity. Thus is the fascinating woman of the world serenely assured of her loveliness! She completes the rare perfection of her presence with the luxurious distinction of fragrant Manon Lescaut Powder. bourjois' eight handmade French Rouges ■— including ^Mandarine* and cAihes of cRpses* — suit every complexion, ana harmonize with Bourjois Face Powders. BOURJOIS, Inc. Paris and New York *Ree. U. S. Pat. Off. .lescaut; ^jface {Powder^ i3iartcKe.TLaJUu>eULe. JlixcKd.. Ojwjie,. TTlaaoe. .fieackei * Jtovyd&r. fjnachcfi • and ■ dream? Pxyv&der. Open, Cesefie! [ CONTINUED FROM PAGE 67 ] broad Italian smile, and now was the greatest motion picture actor in the world? Si si! HE was such a good boy, even if he did now call himself by name of Monty Banks. Sending money to his father, invalided by the war, and fine presents to his mother. And money, also, to his sister whose husband was killed in battle. She, with her two small bambinos. And gifts to the other sister, the pretty blackeyed one. who was to be married. Yes, Mario was a good boy. But changed. Maybe it was the little mustache. He was too much of a stripling to have it before, assuredly. But changed. That English tweed suit, and the wrist watch, and the debonair straw hat. Yes, there was a change. You noticed it as he stjod talking to the mayor. The mayor in his high hat with a bulging frock coat. They were embracing. Now they were drinking goblets of golden champagne. The mayor had his arm around Mario's shoulders. Mario was pounding the mayor's back. But he was different, older, maybe, than when he used to entertain them with his eccentric dances at the little theater where his father had been musical director and his mother had sung and danced. His funny falls. How they missed them! It was almost over. Mario was descending from the grandstand. There had been no speech. Step by step, he came, bowing, waving greetings. Suddenly, without warning he fell. One of those good old eccentric comedy falls. Legs a thousand places, arms flying, debonair straw hat rolling, and the broad Italian smile of little Mario Bianchi beaming. The crowd, his crowd, his people, screamed, they wept with joy, they shouted. Their Mario was back, and unchanged. The good Lord was indeed amiable. It was the countersign of allegiance, of fellowship. Mario had not forgotten them. It was better than any speech. NOW we come to Monty Banks, the business man, the negative cost of whose film is regained by shekels culled from foreign distribution, and whose box office returns in the United States are clear profit; who would rather spend three months in writing and gagging a novel comedy idea, than a year in shooting a vague and undeveloped plot; who builds his laughs first for children — "Then for women, because a woman will bring a man to the theater. And lastly for men. They are led by women. Just like I am," and he smiled ingratiatingly. Monty and his assistants write the stories, Monty cuts, edits and practically directs his pictures. He is climbing up, by hard work, by hard-earned knowledge of pictures, into the ranks of the big league comedians. The Chaplins, the Lloyds, the Langdons. Maybe you don't see him at first run theaters — yet. But you will, for they are laughing at him in small theaters all over world. And it's harder to make them laugh than cry. "You can peel an onion and make 'em cry, but there isn't a vegetable grown that'll make 'em laugh," says Monty. If there were, he'd be growing it. In the meantime he's substituting himself. All lit up and doesn't give a dam! After a week's work, the Melone Dam — twenty miles from Sonora, Calif. — was illuminated in this spectacular fashion to be used as a background for Richard Dix's latest picture, "Man Power" Every advertisement in PHOTorLAT MAGAZINE is guaranteed.