Photoplay (Jul - Dec 1927)

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Photoplay Magazine — Advertising Section io Mary Garden, Marvelous Opera Prima Donna, always careful of her precious voice, ©Fernand deGueldre.Chicago.IH. *t You, too, will find that Lucky Strikes are mild and mellow — the finest cigarettes you ever smoked, made of the finest Turkish and domestic tobaccos, properly aged and blended with great skill, and there is an extra process — "It's toasted" — no harshness, not a bit of bite* It's toasted Your Throat Protection writes: "My teachers, Trahello and Richard Bartelemey, all im» pressed upon me the solemn ivarning that I must al» ways treat my throat as a delicate instrument. Yet every artist is under con' stant strain. Sometimes we get real relaxation in smok* ing a cigarette. I prefer Lucky Strikes — which both protects the throat and gives real enjoyment." W/icn in Neu» York you are cordially invited to see how Lucky Strikes are made at our exhibit, corner Broadway and 45th Street. When you write to advertisers please mention PHOTOPLAY MAGAZINE.