Photoplay (Jul - Dec 1927)

Photoplay Magazine — Advertising Section 109 dripped through his fingers. Long and yellow and tapering, those fingers, through which at least fifty million dollars have passed over Alaskan card tables. He, of course, is helping in the gambling scenes in "The Trail of '98." Then Sir Esme Howard, England's distinguished ambassador, called on Marion Davies the other day and inspected the "Quality Street" set, marking it perfect except for an audacious directory hanging in front of a chapel. This is never, never done in jolly old England. So the directory was immediately dispatched to parts unknown, and Sir Esme saved the day. Last, but ah not least, is the masked marvel who directs the rum-running activities of Jack Gilbert in "Twelve Miles Out." He's a hijacker, some say. Others, a master bootlegger. But every morning he appears on the set. swathed in a mask, to show the Jacks — Gilbert and Conway — how the prohibition pirates violate the Eighteenth Amendment. I PAUSE to become exuberant. I chortle and crow with glee. Hollywood comes along with a concentrated boost and puts Los Angeles over the top on her Mississippi Flood Relief Benefit. Is it not to boast? Sixty-eight thousand dollars collected in one grand and glorious night at the Hollywood Bowl, with every big star in the industry there. Gloria Swanson, a vivid personality in white. The Talmadges, Norma and Constance; those other celebrated sisters, Rosetta and Vivian Duncan, with their famous song and patter; Doug and Mary, John Barrymore, Tom Mix, Colleen Moore, Bebe Daniels, Ramon Novarro, Claire Windsor, Greta Garbo, Estelle Taylor, William S. Hart, Lew Cody, Vilma Banky, Rod La Rocque, Dolores del Rio. High up in the mountains, at Lone Pine, if you will be technical, "Buck" Jones and his troupe of cowboys staged a benefit performance that filled the theater and started the Inyo County relief fund on its record-topping way. Never could the great heart of the theatrical and motion picture world beat for a better cause. And never did it respond more readily or with greater feeling. LESSONS in personal appearances. If I were a star I'd take mine from Charles Farrell. Of course, all stars are not tall and tanned and youthful, with charm and a boyish white-toothed smile. At the "Seventh Heaven" opening, Charlie stepped from the cast line-up on the stage — Dave Butler, Marie Mosquini, Ben Bard, Emile Chautard, Gladys Brockwell, Albert Gran — in answer to the mad thunder of applause. He bowed. The applause sprayed over him like surf. He bowed again. A tidal wave of it engulfed him. Charlie grinned, shifted from his right foot to his left, and then spoke: " It's a great night for a growing boy!" Then Janet Gaynor stepped onto the stage, a small figure in a quaint robe de style frock, all tulle skirt, it seemed, to receive great bunches of bouquets and deafening applause. Those two kids, and all the glory that was theirs. Wo omen who ask questions Learn that the most and least a dentifrice can do is GLEAN INQUIRING women — women with eager, hungry, questing minds — who ask the doctor and the dentist "Why?" — they make good mothers, good wives, good shoppers. Very soon they have the same ideas on care of the teeth that all dentists have. They use a dentifrice and see that their family does, for the same reason the dentist gives — to keep teeth clean! For treatment of the teeth they go to the dentist and see that their children go — twice a year. They avoid self-medication. They use a dentifrice to clean, and they employ a dentist to cure. They know that modern dental authorities agree that the one and only function of a dentifrice should be to keep teeth clean. This is the reason Colgate & Co. made Ribbon Dental Cream with the sole object that it shall clean teeth and clean them better. Colgate's cleans by the following method: As you brush, it breaks into a sparkling, bubbling foam; in this foam is calcium carbonate, a finely ground powder which loosens clinging food particles, and polishes all tooth surfaces. Next, this foam in a detergent, washing wave, sweeps over teeth, tongue, gums — washing all surfaces, removing the very causes of tooth decay. Colgate's attempts to do no more than clean, because dentists say that a dentifrice should do no more. Rely on your dentist to cure your teeth — rely on Colgate's to clean your teeth. Est. ism; COLGATE & CO., Dept. 206-H, 595 Fifth Ave.,N. Y. Please send me a sample of this cleansing dentifrice. Na Address. City_ _State_ FREE to the readers of this publication — a sam • . , pie of the dentifrice most Americans use. In Canada.Colgate&Co., Ltd., 72 St. AmbrotstSt., Montreal When you write to advertisers please mention PHOTOPLAY MAGAZINE.