Photoplay (Jul - Dec 1927)

Photoplay Magazine — Advertising Section '25 terests on a scale rather beyond the status of his own company. This is for reasons of personality and politics. Be it known that Will Hays has been much put to it these several years to endow the febrile motion picture industry with an atmosphere of Americanism and substantiality. Kennedy is a valuable personality from this point of view. He is exceedingly American, with a background of lofty and conservative financial connections, an atmosphere of much home and family life and all those fireside virtues of which the public never hears in the current news from Hollywood upon which so much of the repute of the institution of the screen is based. MR. KENNEDY made his most concrete contribution to the improvement of the status of the motion picture among American institutions and industries when in the spring of this year he sponsored a series of addresses and lectures by the principal executives of the major motion picture concerns before the Business School of Harvard. This was in essence the first important academic recognition of the existence of the films. It could have been achieved for the motion picture onry under such auspices. It is as significant of the motion picture's coming of age among the nation's industries as its contemporary recognition in Wall Street. Kennedy has come in afresh, without any of the twenty year long tangle of feuds and foibles and superstitions and habits of the motion picture cliques and clans to hamper him. He carries the authority of pre-proved success. He knows figures and bookkeeping and millions do not make him dizzy. Therefore he can speak up in meeting. Which he does. WHEN Kennedy came into the New York offices of the motion picture concern to take charge a dignified and well appointed suite was awaiting him. The new president had been in his new office all of a half hour when he sent for one oi his vice-presidents, who appeared expecting to discuss weighty matters of policy. Kennedv was studiously examining his desk, going through the drawers with systematic efficiency. Then he looked up with an air of great profundity. "What this corporation needs first and most of all, is a nice box of Havana cigars for the president's office." After that they proceeded to business. Not long after Mr. Kennedy made his first visit to the California studios of F.B.O. Ralph Ince was engaged in directing a scene in "Bigger than Barnum's," a circus story. A performer was swinging dizzily on a high trapeze. Three times Kennedy watched the acrobat swing and leap and miss his hold to fall ignominiously into the net below. It was more than the efficient banker could endure. "Why," he asked, approaching Ince, the director, "don't you get somebody who can do that stunt?" "I can," Ince replied, "if you insist — but you see it would spoil the story, which calls for a flop. I've been two days getting this fellow to miss." Why not be Charming as well as Beautiful? OUR skin is not hair-free when the hair is taken from the surface only. Beauty culture experts agree that you must eliminate the cause if you really want to destroy your superfluous hair. This ZIP does, simply and perfectly, by gently lifting (not pulling) out the cause from under the skin — hundreds in an instant. ZIP is put up in package form especially for home use and is for sale everywhere. Beware of spurious imitations. By using ZIP you are certain that IT"S OFF because IT'S OUT. And loveliness means more than beauty. AB-SCEXT These toiletries for sale at smart shops Massage, Cleansing and Tissue Building Cream. 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