Photoplay (Jul - Dec 1927)

Photoplay Magazine — Advertising Section r* How dentists strive to repair the damage done by cooks X he profession blames soft food for the i/7~3f prevalence of "pink tooth brush'' and points out a simple way to combat it. FACED with a grave increase in disorders of the gum structure, dentists have worked, long and arduously, to uncover the cause of these stubborn troubles as well as to effect their cure. Almost unanimously they blame the foods we eat for our gum troubles — these soft and delicious foods, stripped, as they are, of the fibre and the roughage which should stimulate and "rub" the gums. Why soft foods cause gum disorders For the gums need activity and exercise as urgently as any other living tissue. They needstimulation, to speed an energizing flow of blood within their walls, and unless this ftesh blood nourishes and sustains them, the gums grow flabby, tender and unhealthy. Then "pink tooth brush" comes — a warning and ? sign that more troubles, more dangers, perhaps, are ahead. How Ipana helps to restore the gums to health Above all the American dentist is practical. He doesn't seek to change the culinary habits of the nation, but he does recommend that we restore to our gums the stimulation which they need to keep them in health. The majority of dentists recommend mas sage— a simple means of supplying stimulation through a few minutes' brushing of the gums every time you brush your teeth. But, as your own dentist will probably tell you, not all tooth pastes are suitable for such a purpose. Thousands of dentists recommend Ipana, for Ipana is specifically compounded to be beneficial to the gums as well as to clean the teeth. Ipana contains ziratol, a soothing and healing hemostatic and antiseptic that dentists have used for many years to stop bleeding after extraction and to strengthen weakened tissues. Indeed, it was through dental recommendations that Ipana first became known to the public, and today it is doubtful if there is another tooth paste so highly regarded by the profession at latge. Make tt full-tube trial of Ipana The coupon on this page will bring you the ten day tube — enough to prove Ipana's delicious taste and its remarkable power to clean and whiten your teeth. But it's both simpler and quicker to ask for a regular tube at the next drug store you pass. You will then have enough Ipana for more than a hundred brushings — a much fairer test of its good effects on your gums. So make the full-tube trial of Ipana— very likely it will bring you a new conception of oral health and cleanliness. Read what the dentists say! Though their language is technical their meaning is clear From a text book on preventive dentistry : "Unfortunately the use of natural foods has been replaced by highly processed substitutes from which the coarseness is removed." From an address by a noted authority: "The majority of us (the dental profession) would attribute the cause of dental disease primarily to modern diet." From a radio talk by a well-known dentist: "If you find that your gums bleed on touch, for instance, when you use a tooth brush — this is the time to take action. It is a signal sent you by nature that something undesirable is taking place in your mouth." From a standard text: "There are two ways of aiding low disease IPANA Tooth Paste — made by the makers of Sal Hepatica resistance in the mouth. One is to use the teeth in a vigorous manner in the chewing of coarse, fibrous food. The other is by massage of the gums. ' ' Statement by an authority on gum disorders: "Onecannot help being enthusiastic when viewing the rapid improvement in the health of the dental tissues under artificial stimulation." BRISTOL-MYERS CO., Dept. 1-117 *^ 73 West Street. New York, N. Y. Kindly send me a trial tube of IPANA TOOTH PASTE. Enclosed is a two-cent stamp to cover partly the cost of packing and mailing. State. . .u.'~ -J "1 © B.-M.C0..1927 Win 11 you write to advertisers please mention PHOTOPLAY MAGAZINE.