Photoplay (Jul - Dec 1927)

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Photoplay Magazine — Advertising Section " — they're just as important to me as the smoke itself" "And Some of These, Please—" "And two packages of Life Savers," he said to the clerk when he had chosen his day's supply of cigars. "They're just as important as the tobacco itself," he went on. Great between smokes. I use them now all the time. You'll always find a couple of packages on my desk at the office. And in my pocket at other times. I wouldn't be without them." More and more smokers are doing the same thing. We wondered if you knew this about Life Savers, those little candymints with the hole: how they freshen your mouth between smokes, soothe your nerves and make the next smoke taste so much better. It's a fact: Life Savers easily double your smoke enjoyment. Their wonderful aromatic flavors freshen your mouth like a good drink of water when you're really thirsty — and steady your nerves for work or play. Once you try them this way between smokes, you'll always have a package handy. Six popular flavors: Pep-O-Mint, Wint-O-Green, Cinn-O-Mon, Lic-O-Rice, Cl-O-Ve, Vi-O-Let. Five cents a package everywhere. *V3 Eat a few Life Savers between smokes When you write to advertisers please mention PHOTOPLAY MAGAZINE.