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Youth
New stars. New
ideas. There's a new
and youth
Charles Rogers
Louise Brooks, Lasky's leading subdeb
Dolores del Rio
Charles Farrell
YOUTH! It's the new battle cry of filmdom. Youth ! Paramount has been doing most of the shouting about it — but then Paramount always does shout vigorously. Paramount screams over Clara Bow, rushes forward Gary Cooper, advertises five junior stars, its Paramount school graduates, its fledgling favorites.
Youth!
Metro-Goldwyn-Mayer goes Paramount one better and electrics not only flip William Haines and saucy Sally O'Neill, but young executives like the dynamic Irving Thalberg, young directors like Monta Bell and George Hill, young writers, young exhibitors, young advertisers.
Youth!
Fox outmarathons them all, for quietly and without bombast it has created two genuine girl stars, Janet Gay nor and Olive Borden, signed Lois Moran, has in the grooming Charles Farrell, Barry Norton, Richard Walling, Charles Morton and Nick Stuart.
Youth !
Cecil B. De Mille, hampered by intense and old loyalties, frees himself enough to signature Frank Marion, Virginia Brad
The youth movement is not restricted to any one lot in Hollywood. This season it is dominating the whole screen world. It pertains not only to actors but to executives, writers, directors, technicians, salesmen. Passe personalities have given way. Youth, cry the studios and the fans. This year marks the complete downfall of the older dynasty in favor of one joyous in quality and bright with promise.
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