Photoplay (Jul - Dec 1927)

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After school days Keep That Schoolgirl Complexion, By Following This Simple Rule in Skin Care — Night and Morning 5 In Paris, too, it's now Palmolive Today in France, home of cosmetics, Palmolive is one of the two largest selling soaps, having supplanted French soaps by the score. French women, the most sophisticated of all women in beauty culture, by the thousands have discarded French soaps and adopted safe and gentle Palmolive. TTT'S not only in the thirties and the -**• forties that Youth Preservation presents itself as a problem. It starts in the late 'teens and the early twenties, with the admonition of experts that the time to safeguard youth is in youth. The rule for so doing, according to the day's most eminent specialists, is the most simple of all rules in modern beauty culture — the skin cleansed thoroughly of beauty-destroying accumulations every morning and every night. That means soap and water; but NOT just "any" good soap. A true complexion soap is meant. Others may prove too harsh. So, largely on expert advice, thousands use gentle Palmolive in this way: In the morning and at bedtime — this: Wash your face gently with soothing Palmolive Soap, mas saging the lather softly into the skin. Rinse thoroughly, first with warm water, then with cold. If your skin is inclined to be dry, apply a touch of good cold cream — that is all. Do this regularly, and especially in the evening. Use powder and rouge if you wish. But never leave them on over night. They clog the pores, often enlarge them. Blackheads and disfigurements often follow. They must be washed away. Avoid this mistake Do not use ordinary soaps in the treatment given above. Do not think any green soap, or one represented as of olive and palm oils, is the same as Palmolive. And it costs but 10c the cake! So little that millions let it do for their bodies what it does for their faces. Obtain a cake — then note the difference one week makes. The Palmolive-Peet Co., Chicago, I1L 10c Palmolive Soap is untouched by human hands until you break the wrapper — it is never sold unwrapped KEEP THAT SCHOOLGIRL COMPLEXION