Photoplay (Jul - Dec 1927)

1 34 Photoplay Magazine — Advertising Section !As£)t^^w Specially posed by May Wc, of Fine Arts Pictures "I Jtyve *My ^Meeker "Bag — says May Wallace of Fine Arts Pictures. And what person who loves beautiful things could resist to cherish a M MADE IX HAND BAG Purse, Vanity or Bill Fold At Belter Dealers Everywhere The MEEKER COMPANY, Inc. Joplin, Missouri Ljrttst Mjnufjcturtrj of Stterbitle Leatber Goods in tbt U. S. A. "GtUAi HAIR MAGIC DISC Beauty demands that skin be smooth, exquisite — free of hair. Sheerest silken hose, sleeveless gowns... must reveal arms, legs, face, smooth as flower petals: Women who use Wonderstoen know a new magic — a rosy compact — dry, odorless, dainty. Gently, safely "erases" every trace of hair; eliminates liquids, pastes and all unpleasant methods. Like magic, but entirely scientific — as easy to use as a powder puff. Dainty women delight in the way WoruJerstoen whisks away hair and leaves the •kin's lovely bloom unmarred. At four toilette goods counter. Wonders toen de lux e for armi and legs $j.oo,b/ mail tj./j. Wonderstoen facial sir/ for chin, checks and upper lip, i/.2f, by maitf/^jj. Sold on a moneyback guarantee. Write for booklet. BELLIN'S WONDERSTOEN CO. Dept. P. 500 Fifth Ave. New York ^Ytfofid^rsioeJi) '(jratrL HAIR THIS SA»C, DAINTV WAV Youth [ CONTINUED FROM PAGE 47 ] the great and beautiful appeal of it never dies. Yet, though the industry has known for years that this infusion was necessary if it was to be kept alive, it hasn't until the past season done anything particularly intelligent about securing it. This year, however, marks the complete overthrow of the older generation, the complete mastery of the new. With the single exception of Lon Chaney, every star of the older group has waned, every ascendant star has risen higher. While the racial monarchies of the world have been crumpling, the dynasties of the screen have been following them. Old stars can no longer be bolstered into box office babies through massive sets, Thelma Todd, Josephine Dunn and Walter Goss are changed personalities. "As in any other university, the majority will fail and one or two will make good. The seniors, stars in this case, look at the freshmen and think they never beheld such an impossible group. Those freshmen, advanced to seniors, will feel similarly regarding new entrants. Our most valuable acquisition of 1927 is that each studio recognizes the hit-or-miss method is past. Paramount now has Authors' Councils in the East and West looking for new, young writers. We have scouts everywhere looking for young actors. And we are frankly experimenting in all lines." CECIL De MILLE disagrees with Mr. Lasky. De Mille still believes in proceeding slowly. "A young player needs Answering Your Inquiries About PHOTOPLAY'S Idea Contest Because the thousands of manuscripts received in Photo play's $15,000 Idea Contest merit the most careful consideration, Photoplay asks the contestants to watch forthcoming issues for the definite date of the announcements of the winners. costumes, trick lighting, tremendous advertising. Even the producers are trembling slightly. New young men are entering their ranks. Says Jesse Lasky: "The most hopeful thing of the past season is that we producers are realizing there is no such thing any more as a sure-fire picture. 'Sparrows ' was sure-fire. ' The Fire Brigade ' was sure-fire. 'Old Ironsides' was surefire. All were failures. Opposed to them comes 'The Way of All Flesh.' We expected it to be an artistic failure. We had Jannings under contract and he refused to make a commercial picture. We gave in to him because we had to. 'The Way of All Flesh' is one of our box-office hits. AS for the youngsters we are training for stardom, we have come to regard our lot as a movie university. We are very hopeful for Dick Arlen, Charles Rogers, Louise Brooks and James Hall, our junior stars. Our Paramount school people, whom I admit did not look too interesting at commencement, are developing rapidly in Hollywood. Certainly approximately seven years' training before he is ready for stardom," he asserts. "William Boyd worked with me that long before I gave him 'The Volga Boatman.' Vera Reynolds served as protracted a novitiate. I have been watching Virginia Bradford's work for more than four years before I put her under contract. Frank Marion is really a child of the theater. "But beginners like Lena Malena and Jeannette Loff cannot expect to be skyrocketed under my management. "A player made overnight dies overnight." At which Irving Thalberg, pointing to the glamorous Garbo, made in a single picture, laughs lightly. "' I 'HE motion picture public itself is J young," argues Mr. Thalberg. "Its age range is between eighteen and twenty-four. A player who waits seven years to reach them will be too old. At Metro we are giving Ralph Forbes, Marceline Day, Dorothy Sebastian, Joan Crawford, and such beginners, education, leads and publicity simultaneously. Every advertisement In PHOTOPLAY MAGAZINE Is guaranteed.