Photoplay (Jul - Dec 1927)

Photoplay Magazine — Advertising Section "Players reign only so long as the whims of their fans dictate and rise and fall according to how well they are managed according to the caprice of the public. *3S The producers' only hope is an untiring search for talent that can constantly be brought forward in the place of those who have reached the fade-out." With all due respect to Mr. De Mille, I feel that Mr. Thalberg wins the handknitted Iawnmower forsuperiorargument. The battle cry of filmdom is really Hail and Farewell. THEY pass in review, those great favorites now retiring, some with grace and some with bitterness, the old survivors of Biograph, the last survivors of Triangle, Fine Arts, Vitagraph, the old Goldwyn organization. There is a quickened, more intelligent spirit abroad in the new organizations. When one sees stars today, one sees not starring vehicles for a Pola Negri or a CorinneGrimth, but of the flesh, vibrant emotionalism of a del Rio or a Gaynor. Into the widened horizons there rises Gilbert and Garbo, Banky and Colman, Moran and Forbes, Bow and Cooper, Gaynor and Farrell, Borden and Rogers, a distinguished group, certainly, talented, handsome, ambitious, earnest. The fans are young and the new stars are young. Youth calls to youth and the hand that cranks the camera rules the .world. Will Rogers Says [ CONTINUED FROM PAGE 35 ] Dick Jones directed the picture and you I watch that bird's smoke. It's a bird of a [picture, "The Gaucho." He used to be I with Roach, but he arrived too late to be of any aid to me. They was burying me as he come in the front gate. Say, and by the way, Mary has the best picture she has had in seven years. It's knockout. It looks like next year would be the banner year for this "poor" family. His Smile Was His Fortune [ CONTINUED FROM PAGE 118 ] boat, and clambered on, broke. Friends loaned me ten dollars and I arrived here with six. A room for a week cost five. "Now how much is six minus five?" he asked. "One," I answered, quick as a wink. "Right," he laughed, "and just enough for a taxi to the Fox studios." "You didn't—" "Oh, yes, I did," said Charles. "I thought I might as well arrive in good hape. "I talked them into a screen test, and Albert Ray who was directing 'Rich but •Honest' said my smile was exactly what ie needed. Adds Glossy Lustre — Makes Your Hair Easy to Manage IF you want to make your hair easy to I impart that bright, brilliant, silky sheen, manage and add to its natural gloss so much admired, and your hair will and lustre, this is very easy to do. | fairly sparkle and glow with natural gloss Just put a few drops of Glostora on the bristles of your hair brush, and brush it through your hair when you dress it. You will be surprised at the result. It will give your hair an unusually rich, silky gloss and lustre— instantly. Glostora simply makes your hair more beautiful by enhancing its natural wave and color. It keeps the wave and curl in, and leaves your hair so soft and pliable, and so easy to manage, that it will stay any style you arrange it, even after shampooing— whether long or bobbed. and lustre. A large bottle of Glostora costs but a trifle at any drug store or toilet goods counter. Try it! — You will be delighted to see how much more beautiful your hair will look, and how easy it will be to manage. A generous sample free upon request. TRY IT FREE I THE R. L. WATKINS COMPANY 27-G-12 | 1276 West 3rd Street, Cleveland, Ohio Please send me FREE, a sample of GLOSTORA. all charges paid. Xante i .4 ddress . A few drops of Glostora Canadian address; 462 Wellington St., West/Toronto 2-Ont^ WANT EXTRA ^MONEY? Earn at Home Making Show Cards r'W " "-' Every store in your town wants T / / clever sales-p roducing cards. Wonderful professional method makes it possible to learn at home in spare time. Big opportunity — earn $25 to $50 a week in spare time — $50 to $75 in full time. Business of your own. Earn even while you learn. Write now for illustrated Free Book. Write name plainly and state whether Mr., Mrs. or Miss. Also give age. Xo salesman will call. WASHINGTON SHOW CARD SCHOOL Room 5811E. 1117-15th St.. N.W.. Washington, D.C. ant mofmimsm n S18 to 160 a w..k RETOUCHING ohotoe. Men or n. No eellios or canyaeeinc. We teach you and furnish WORKING OUTFIT. Limited offer. Write today. ARTCRAFT STUDIOS, Oept. B3. 3900 Sheridan Road, CHICAGO. ■333] (Riduatf KEEP IN SHAPE WITH REOUCEX Weight redn< ti the easy exerciser PH,«'10.qp .ith comfort — without si Austins effort. Prom me, aids dice?tion. pep ion. Endorsed by p.,; SIMMONS RESEARCH CORP. Denver&Ostend Sts.. Baltimore. Md. 333333 ;W«l'H-*i ISMS ■at Make money taking pictures. Photographs in big demand. Commercial Photography also pays big money. I earn quickly at home in spare time. No experience necessary. New plan. Nothing like tt. Write today for n.-w free book. Opportunities in Modern VhoUwrtiphu. American School ol Photograph*. Dapt. 1258. Chicago. When you write to advertisers please mention PHOTOPLAY MAGAZINE.