Photoplay (Jan - Jun 1931)

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Photom w M \..\/im i cm J 79 PRICE DOES NOT MEASURE QUALITY IN THIS TOOTHPASTE Council on Dental Therapeutics accepts COLGATE'S See if the seal of acceptance is on the toothpaste you buy PRICE OLGATE'S is the biggest selling toothpaste on the market — and has been for 30 years. Colgate's is more universally recommended by dentists through the years than any other dentifrice ever made. Colgate's now — climaxing 30 years of leadership— has been accepted by the American Dental Association, Council on Dental Therapeutics. The seal signifies that the composition of the product has been submitted to the Council and that the claims have been found acceptable to the Council. Colgate's sells for 25 cents because more people use it than any other make. The price is important — but the quality, not the price, has held Colgate leadership for 30 years. FOR THIRTY YEARS COLGATE'S HAS BEEN THE WORLD'S BIGGEST SELLING TOOTHPASTE