Photoplay (Jan - Jun 1931)

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Photoplay Maoazini roa June, i 93 1 83 Buy a bandana with that *3 you save ( omli.it 1 J tilth tJriititrices in the ">() I'uite tit J 5 < . ■ you S i ./ )■ .ir. I it tour fmmey dietrntt ul>.it >'•// buy uith the money. I In MUM /i merely a iugXiition. Critical women prefer this tooth paste and for a very definite reason WOMEN who try Listerine Tooth Paste invariably refuse to use any other. They will not run the risk of affecting their teeth with an inferior dentifrice. This tooth paste, they find, keeps teeth whiter— more sparkling — absolutely free from discoloration. It cleanses gently and smoothly, with a really amazing quickness. The secret of Listerine Tooth Paste's popularity lies in the cleansing agents. They are hard enough to remove tartar, and dislodge even the tiniest food particles between the teeth. And yet they are too soft to work mischief on the enamel. A lifetime of preparation was necessary to produce a dentifrice embodying all the virtues of Listerine Tooth Paste. That's why, W $f LISTER |\p once we offered it to the public, it was acclaimed by ever-growing numbers. Now 4 million people, in all walks of life, have discarded more expensive brands in favor of this new one at about half the price. Don't take anyone's word for it. Make it a matter strictly between yourself and us. Try a tube of Listerine Tooth Paste. Then study the improvement in the looks of your teeth. Watch for the added lustre. The purer white color. The new feeling of health and aliveness in your mouth. Listerine Tooth Paste at 2 5f a tube saves you about $3 a year over dentifrices in the 50£ class. Buy things you need with that saving. LAMBERT PHARMACAL COMPANY, ST. LOUIS, MO; The makers of Listerine Tooth Paste recommend Pro-phy-lac-tic Tooth Brushes Listerine Tooth Paste-25^