Photoplay (Jan - Jun 1931)

Talkie Technique In defence of Cliff*— Morris. Pd h; answer the critiei»n] "i Miss Gilmor who, in the March issue ol Ph play, deplored the ■ ii ( Ihestei 'i mouth. N ou would hardly expect, Mist GUmor, the hero ol •• i he Hi-: it ■mil " Mii>i" to come out under machine gun fire with Little Red Riding 1 under his .inn .md u -ill day luckei in hia mouth. * S B HOW IRD, Fort Worth, I Sure-Fire Entertainment We icarcdy gel acquainted with the already placed in our celluloid firmament l><fore a new one appears on the horizon. I chooef my entertainment from the si know .uul like so I am always sure of getting something worthwhile. Mas. J E. Brosk, \\ arren, < >hio "All Quiet" H 'A very true this statement which I the other every ' Ml Quiet on (he \\ tern Front' we have to suffer rune hundred and ninety nine other pictures." "Suffer" seems to me an apt word. We are fed up with the trite and frivolous talkies that an handed to us in such abundance. II \ r< >i i> II Dan u Weehawken, N.J. me "All Quiet on the Western Front" was the finest motion picture I have ever seen. Hut I'll admit that my feeble brain could not stand a steady diet of these terrific dramas. The tight and frothy comedy dramas ire very nary to the movie goer's diet, so why all the cries for "bigger and better" pictures!' HARRIET .\h\, ( >ma!ia. Neb. Advertising Campaigns We don't mind paying large admission prices to see a good show, hut please do not annoy us with flagrant advertising campaigns. Let grocery clerks and door-to-door canvassers sell us our household luxuries. Willi \\i 1. Bridges, Jr. Kansas City. Mo. Some of these "advertising" shorts are very interesting. The other night I saw one in which they showed scenes of Xew York from the beginning of the Twentieth century up to the present time and I got a real thrill out of it. To me these are so much more entertaining than the bad comedies we've been given lately. Aw Wakely, Richmond, Va True, you find a clever short subject now and then, but the majority are dull and boring monstrosities, and we could do without them. I.. I). Fackleb, Roanoke, Va. Pbotopi w M \'.\/im i "i' Jim. 1931 On Mii-.i« \\ hy, oh why, must SOOM really line pit be totally ruined by the COntUIUO music which accompanies them in mi beginning to cud and drowns out all dialogue and sound t .IM \ S\i ri , Hollywood, Calif. Give us, if you must, you producers, i*H>r story, |»M>r dialogue, but. give us, plea abundance and in perfect appointment music \\ i m ii i n D Farley. Hollywood, Calif. Satire ii» Sound I have never been a Chaplin fan, but after seeing "City Lights" I bow to a unique individuality. II itire in sound was illumiiiat E C. Bl iu R, I. os Angeles, Calif. Tin Talkies as a Builder-1 pper The thoughts contained in picture dramas have transformed despair into life and hope for many men; they have urged many a drifter to focus his course upon a definite goal; they have ever been I he source of Consolation in time of need; and they will forever serve us as an endless volume in our quest of knowledge and education They enliven our liner sensibilities and stimulate them on to higher aims. Fred Zimmerman, Louisville, Ky. Exploitation In the advertising matter displayed to entice movie-goers, is it necessary almost always lo portray the heroine practically nude, and a man hanging over her in a kissing scene, suggesting this as the high-spot of the picture!-' Louise M. Connell, Lexington, Ky. Why don't they find a star to tit the story, instead of spoiling a good story to lit the star ? ji wi in Young, Chevy Chase, Md. Read Your Reviews! If the movie audience would stop taking a chance on their movie entertainment and read the reviews there would be a lot fewer malcontents writing to this department. The stage fan has been discriminating for a good many years, due, perhaps, to the high price of tickets. Now pictures are being made with definite audiences in mind and if you wish to keep from being disappointed you had better take the professional critic's word for the type of picture it is and how good it is. Shop for your pictures. It will save you money. J. H. Loss, Jr., Stanford Univ.. Calif. •47 She Has Hollywood's Number CORNS Instant Relief! I >i S< boll's Zino-pads end corn pain instantly. Their soothing, healing modi* cation gives jroo this quick relief. Their cushioning! pi ol n live fealure removes b iction and pressure of shoes, prevents blisters. Corns nex er come back if Zi no« p.ols are applied at first «ign of Boreness from new or tight shoos. 100% SAFE! ZinO-pads are -at. -ure. I -ing harsh liquids or f Masters often causes .« id Mini. Cutting \our corns o r ea Houses in vi tea blood-poisoning. Zinopads are small, thin, as i nt v. Made i n special sizes for < !orn-. ( 'orns between toe-. ( iallonaes a ml Bunions. Sold everywhere— > Sc box, DrScholls Zino-pads /'nt one on — the " pain is gone! (hsfis) Names *~ f°r Campers £ Travelers IVrsimal belonetngs. wearables. linen Riulbe market win away, t A It :>rr the ,-. •. „:,•,-. r:, -• ... • .••, r ,1 onlcr tr TRIAL OFFER s-ni \0r for one ■ir own first __^^p^i name woven In last ^^g iga thread on One ram ^ brir ' J. & J. Cash, Inc. lilil V . U. Imn, Ctaa. ■ M45 So tttmrtt Plan. lot Anet'n. C»l.. m 71 firir SIimI. Btitnllkt. W. CONTINUED FROM iwc.l 69 | have been in a plaster cast for five days. Instead she went back to work in twenty-four hours, wearing an especially built steel corset. Because of this bit of trouper courage, one leg will always be an inch shorter than the other. Now Barbara is a success. "This, my dear, is Barbara Stanwyck. Have you seen her lovely picture 'Illicit'?'' N'ot long ago it was rumored that Frank's option would not be renewed. In this event Barbara was prepared to refuse her flattering otter from First N'ational — whose coders she had helped to fill — and return to New York with him. But Frank has a new contract now, so Barbara is sticking around for awhile. But this sequence of circumstances has done some pretty definite things to the woman's character. She's got Holly-wood's number. She knows you're loved for your success and your success I Famous ^ o in e n — of tin Stage and Screen have used ami recommended Lablache Face Pom dei for % car-. Let it be your choice too. Lablache atbls a touch of loveliness. All shades. At your Druggist. S«a»! («r ampk It ttm Itn C* . 13 RmfslM Si B*Hm Mats.