Photoplay (Jul - Dec 1931)

Photoplay Magazine for September, 1931 >7 Any Girl Can Work a Miracle of Beauty with Wollywood's MAKE-UP SECRET Would Ton Like to Be More T^ Beautiful than you Really Are? Max Factor, Hollywood's Make-Up King, Reveals the Secret, and Offers a Priceless Beauty Gift! See Coupon. Hollywood holds a make-up secret ... a new discovery in cosmetics which means new beauty, new charm and fascination to you and every woman. This secret is a new kind of make-up, based on cosmetic color harmony, the discovery of Max Factor, Filmland's genius of make-up. Powder, rouge, lipstick and other makeup essentials, of course . . but so different in the effect they produce that even the stars whose rare beauty is adored by millions have called this make-up by Max Factor, "beauty-magic." "Cosmetics must be in color harmony, if beauty is to be emphasized naturally," says Max Factor "Off-colors ruin the lifelike effect and detract from beauty. The different types in blondes, brunettes and redheads must have an individual color harmony in make-up to bring out personality as well as alluring beauty " Scores and scores of feature pictures . millions of feet of film . . . have revealed to you the magic of make-up by Max Factor. Leading stars . . . Evelyn Brent, Lupe Velez, Joan Crawford, Renee Adoree and scores of others have given you a glimpse of the faultless beauty to be gained with make-up in correct color harmony. And now Max Factor has produced a make-up for day and evening use, based on his famous discovery, cosmetic color harmony. Adopted almost universally by leading screen stars, Max Factor's Society Make-Up caused a sensation in Hollywood . . and it will be a beauty revelation to you. Learn Hollywood's make-up secret. Mail coupon now to Max Factor, who will analyze your complexion and chart your own make-up color harmony . . . FREE. You also receive his book, "The New Art of Society Make-Up" — 48 pages of valuable beauty and make-up hints. MAX FACTOR'S Society MAKE-UP "Cosmetics of the Stars". .. HOLLYWOOD 96% of all make-up including Technicolor used by Hollywood Screen Stars and Studios is M.ix Fictor's. (Let Angeles Clumber of Ctamtrti Statistics) © 1$jQ Max Faetir ELYN BRLNT, says:" Congratulations! Straight from the shoulder , . . to Max Factor and his Society Make-Up." This Amazing Book FREE . . .with your Make-Up Color Harmony Chart Realize at last that you can be more beautiful than you really are if you know the art of make-up as practiced by the screen stars. Permit Max Factor to suggest an alluring color harmony in makeup... powder, rouge, lipstick and other essentials . just lor you. Mail coupon now— today! LUPE VELEZ, Universal Star and Max Factor, Hollywood' s Make-Up Genius. LUPE VELEZ, sayf:"Oh! It is wonderful, Mr. Max Factor. The color harmony in the Society ~ Make-Up which you created for me is exquisite, --jp sonaTy'perf/ctfy' ^J^J^sQSLiLy^ I EWl~fW^yoV^wmpTe1cioi^Tn^lysis~ I Mr Max Factor — Max Factor Studios, Hollywood, Calif. 1-9-35 I Dear Sir: Send mc a complimentary copy of your 48-page book, "The !\\ -u Art | of Society Mate-Up", personal complexion analysis and makeup color harmony | chart. I enclose 10c (coin or stamps) | to cover cost of postage and handling. Name . j Addict \CUy_ [Stale • , ■■ ■ ,.;■■•. COLOR EYES Mow Fin COLOR LASHIS Medium SKIN k„dJ, COLOR HAIR o\ Datt Dry Salic ACE | Normal ow Ann oilh ChecV Mark