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Photoplay Magazine for January, 1932
]\$o lost pay days
FOR HER !
SHE ESCAPES
COLDS
by gargling
twice a day
with
LISTERINE
Reduces number 66% — effective because SAFE
Don't let a cold rob you of part of your pay. In these days it is important to be on the job all the time. Every penny counts.
There is an easy, pleasant, and safe way of helping to prevent colds and to check their severity once they have started.
Gargle with Lis ferine Twice a Day
It is the twice-a-day gargle with full strength Listerine. Year in, year out, millions have proved that it keeps them in better health. Builds up resistance to colds and other infections in the mouth.
And now, clinical tests show that those who employed Listerine as a mouth wash, had only y£ as many colds, and sometimes only y^ as many, as those who did not gargle at all. These tests, conducted over a period of 75 days, under medical supervision, also showed that even when colds were contracted, they lasted )/$ as long and were only % as severe.
Germ-killing with Safety
Why does Listerine accomplish such amazing results when ordinary mouth washes fail?
First, because used full strength just as it comes from the bottle, it kills germs associated with colds, in the fastest time. As a gargle, it reduces the number of surface germs 98%. And maintains substantial reduction for hours.
Healing in Effect
Second, because Listerine is safe and nonpoisonous. Unlike mouth washes so harsh they must be diluted, Listerine's action is always healing. Therefore, while it kills germs, it at the same time relieves inflammation.
Because of its safety, and its soothing and healing action, Listerine has always beer, favored by physicians, nurses, and laymen, over poisonous mouth washes dangerous if not diluted exactly.
Ends Bad Breath
Keep Listerine handy in home and office. Carry it with you when you travel. It is your protection against infection and is also your assurance that your breath will be pleasant, sweet, and not offensive to others. Lambert Pharmacal Co., St. Louis, Missouri.
Choose Mouth Wash Carefully Some watered — others dangerous
Of 203 mouth washes which were analyzed, 94 were non-antiseptic, 107 could not kill germs in 3 minutes, and I43 were unable to kill germs in I minute. Some used with water were useless. Others were so harsh they irritated mouth tissue and were therefore dangerous.