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Photoplay Magazine for March, 1932
I I
Two reasons for iy
FILM is found by dental research to play an important part in tooth decay ..to cause unsightly stain son enamel. It must be removed twice daily.
Three rules for fighting it
Interesting theories on what makes teeth decay. What to do
\ UTHORITIES now believe there are x\. two causes of common tooth decay. One is the lack of essential food elements in diet . . . interior tooth structure when under-nourished shows a tendency to disintegrate and offers"low resistance" to disease.
The second cause is germs — or to be more accurate, acids manufactured by germs . These acids gradually dissolve enamel and attack the part beneath.
Pepsodent tooth paste was developed to remove the outside"enemy of teeth. Only your diet — see suggestions — can help you fight trouble from within. Remove film on teeth
On your teeth a coating forms called film. It is most prevalent after eating and on rising in the morning.
Film is ugly. It absorbs the stains from food and smoking. It dims the sparkling brilliance of your teeth.
Film attracts the germs associated with decay. It glues them tightly to the tooth's enamel. What's more, film makes an ideal incubator in which germs grow and multiply. Film must be removed for safety — twice every day.
A new cleansing material
Recently Pepsodent laboratories made a notable discovery — a cleansing and polishing material entirely new and different. This material is unsurpassed in removing stained, destructive film. It imparts a higher brilliance to tooth enamel. And, last of all, this new material is SAFE — safe, because it's soft, twice as soft as polishing material in common use.
Because of its great safety it is urged for cleansing baby teeth and for polishing delicate enamel. Pepsodent .marks the pinnacle of achievement in the making of modern toothpaste. Rely on it.
Amos 'n' Andy brought to you by Pepsodent every night except Sunday over N. B.C. network.
1. Remove film —
use Pepsodent toothpaste every morning and every flight.
2. Eat these foods —
One or two eggs, raw fruit, fresh vegetables, head lettuce, cabbage or celery . 'i lemon v. ith or a ngeju ice. One quarto) 'milk, and other food to suit the taste.
3. See your Dentist—
Adults at least twice a year — children every 3 months and at the slightest suspicion of trouble.
USE PEPSODENT TWICE A DAYSEE YOUR DENTIST AT LEAST TWICE A YEAR