Photoplay (Jul - Dec 1932)

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WHAT A I'HOTOPLAY MACAZINE FOR JULY, 1932 FOOL SHE IS! JIB YOU'RE probably like that, too! Just have to have good-looking lingerie. But the next time you don it— and cast a proud glance into the mirror — give your smile, your gums, your teeth — the once-over! Is anybody ever going to say about you: "H'm. Pretty girl. When she keeps her mouth shut." It's like this: you aren't attractive unless your teeth are brilliant and white. And good-looking teeth are IPANA absolutely dependent on the health serious as gingivitis and Vincent's and firmness of your gums. disease and even the dread but far Your gums arerit firm and healthy. rarer pyorrhea. It may even endanger The soft foods of the present day the soundness of your teeth. and age don't stimulate your gums— Clean your teeth with Ipana Tooth give them enough work to do. And Paste. It keeps them brilliantly white instead of staying firm and healthy, and thoroughly clean. Then— each your gums gradually become flabby time— rub a little extra Ipana right and weak-walled. They tend to bleed. into those weak, tender gums of yours. You have "pink tooth brush". The ziratol in Ipana, with the mas And "pink tooth brush" is more sage, firms the gums, and keeps them serious than it sounds. It can dull the firm. "Pink tooth brush" disappears teeth— make them look "foggy." —and you need never be afraid to And it often leads to gum troubles as smile! BRISTOL-MYERS CO., Dept. 1-72 7} West Street, New York, N. Y. Kindly send me a trial tube of IPANA TOOTH ^2. ' ^, J n -pa O \WBP^^ 1 PASTE. Enclosed is a two-cent stamp to cover partly CD S .-/^^ q \^^^ 1 Ww^ l^e cost °^ Pack'nS anc* mailing. ^'-^^550 Jmhb Na»» ^i^ ^g0 4L ' Street =3 5^-^Jj^S^^ City State *""" —~ ^-"^"^^^^^^ COPR. 1932. BRISTOL-MYERS CO. A Good Tooth Paste, Like a Good Dentist, Is Never a Luxury