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WHAT A
I'HOTOPLAY MACAZINE FOR JULY, 1932
FOOL
SHE IS!
JIB
YOU'RE probably like that, too! Just have to have good-looking lingerie.
But the next time you don it— and cast a proud glance into the mirror — give your smile, your gums, your teeth — the once-over!
Is anybody ever going to say about you: "H'm. Pretty girl. When she keeps her mouth shut."
It's like this: you aren't attractive unless your teeth are brilliant and white. And good-looking teeth are
IPANA
absolutely dependent on the health serious as gingivitis and Vincent's
and firmness of your gums. disease and even the dread but far
Your gums arerit firm and healthy. rarer pyorrhea. It may even endanger
The soft foods of the present day the soundness of your teeth.
and age don't stimulate your gums— Clean your teeth with Ipana Tooth
give them enough work to do. And Paste. It keeps them brilliantly white
instead of staying firm and healthy, and thoroughly clean. Then— each
your gums gradually become flabby time— rub a little extra Ipana right
and weak-walled. They tend to bleed. into those weak, tender gums of yours.
You have "pink tooth brush". The ziratol in Ipana, with the mas
And "pink tooth brush" is more sage, firms the gums, and keeps them
serious than it sounds. It can dull the firm. "Pink tooth brush" disappears
teeth— make them look "foggy." —and you need never be afraid to
And it often leads to gum troubles as smile!
BRISTOL-MYERS CO., Dept. 1-72 7} West Street, New York, N. Y. Kindly send me a trial tube of IPANA TOOTH ^2. ' ^, J n -pa O \WBP^^ 1 PASTE. Enclosed is a two-cent stamp to cover partly
CD S .-/^^ q \^^^ 1 Ww^ l^e cost °^ Pack'nS anc* mailing.
^'-^^550 Jmhb Na»»
^i^ ^g0 4L ' Street
=3 5^-^Jj^S^^ City State
*""" —~ ^-"^"^^^^^^ COPR. 1932. BRISTOL-MYERS CO.
A Good Tooth Paste, Like a Good Dentist, Is Never a Luxury