Photoplay (Jan - Jun 1933)

thai ' " nil will be forgiven"! Witness Fredric .March's utterly irresponsible, yet utterly lovible attitude toward his win. (SyKu S-.dnty) in "Merrily We Co to Hell.'' It's usually liko that! They just cry out for protection from this icy, malicious world, don't they? NOW for the sensitive, highly romantic, idealistic lover (see Type II-c). Isn't he often the idol of that woman who, in real life, has known the more direct, brusque, primitively virile man? For it's true that what we miss in actuality, we long for in our own private little dream world. Which, in the language of Dr. Watson and the psychologists, is known as the Compensation Motive — or Solace for Frustration. Doesn't it seem plausible, then, that even a very strong, physical type of woman, full of healthy energy and vitality, who. in her everyday life, attracts the Clark Gable pattern of man — has. perhaps, even married om — might secretly long to he wooed by a more intuitive, poetic, less vigorous lover? The original authentic design for whom is. to our minds, the charming Leslie Howard! So cultivated, so polished, so gay, and yet so wistfully tender! What an appeal Leslie must make to tinwoman who longs for romance on a higher, more spiritual plane! To her who shuns a too-harsh contact with lift — who shrinks from a torrid passion — who dreams of a poetic love and a "moonlight and roses'' lover! Did you see him in that British film, "Reserved for Ladies "? Or in " Smilin' Through. " with its delicately drawn sentiment, as fragile as some old tapestry? Or again in "The Animal Kingdom," where — although his ideals are shaken by a mercenary wife who turns out to have Delilah instincts and the tactics of a gold digging mistress — he retains ever that gracious, dignified and wistful lover quality. I'm positively raving. Well, if this is a roofton confession, I don't care who hears it! It's likely too, that you could conceive of a rioely mature woman to whom life is fairly much a round of keeping the coffee piping hut for husband Willie and forcing the springtime sulphur and molasses on little Willie — secretly nursing a yen for Ramon Xovarro. OH, she'd be quite indignant if you accused her of it. But we'd wager that when she saw him in, say, '' Son of India, " there might have been just a tiny choking sensation in her throat when he Had to relinquish the girl he loved. Yes. it's been known to happen, even to the substantial lady who "doesn't believe in that sort of nonsense!" Because our subconscious pliys all sorts of funny tricks on us. Yea. verily! And, finally, if there's any truth in these theories, we wonder if, in discovering your dominant screen lover type, you've also arrived at some interesting or startling conclusions about yourself. Don't be scared off. Think it over! You might even let us know. if you feel like it. Heart Throb I am a patient in a veterans' hospital, and I don't know how I could endure it if we didn't have movies. "Chic" Sale in "Stranger in Town" certainly was a side-splitter. He and Will Rogers are my favorites. I can miss a meal but never a movie. They are a tonic for a sick veteran. Homer Jones, Whipple, Ariz. hotoplay Magazine for March, 1933 no revealing outlines . . . but the same thickness, the same protective area 10 the new Phantom Kotex SANITARY NAPKIN (U. S. Pat. No. 1,857,854) YOU WANT to eliminate those telltale outlines. Yet you must have safe, certain, sanitary protection. And that . . . exactly that ... is what the new Phantom Kotex gives you. For this new design flattens and tapers the ends of your protection so that it fits without the tiniest revealing wrinkle,. yet the protective thickness is identically the same. Kotex features retained This new Phantom Kotex is in every way as effective as the Kotex you know. Soft, even after hours of use; wonderfully absorbent; disposable. In hospitals alone more than 24 mil lion Kotex pads wereused last year. This improved Kotex is brought you at no increase in price. Never in its history has Kotex cost you so little! Do not be confused. Other sanitary pads calling themselves form-fitting are in no sense the same as the New Phantom Kotex, U. S. Pat. No. 1,857,854. For your protection, each end of this new Phantom Kotex is now plainly stamped "Kotex." It is on sale at all drug, dry goods and department stores. Also in vending cabinets through the West Disinfecting Company. HOW SHALL I TELL MY DAUGHTER? Many a mother wonders. Now you simply hand your daughter the story booklet entitled, "Marjorie May's Twelfth Birthday." For free Copy, address Mary Pauline Callender, care of Kotex Company, Room 2181A, 180 North Michigan Avenue, Chicago. Note ! Phantom Kotex has the same thickness, the same protective area with the added advantage of tapered ends. Copyrifibt. ll<3j. Ko