Photoplay (Jan - Jun 1933)

Ovta me. fj&vt cry On&p, . . . can be an Enemy of your Gums THE art of the chef is to please your palate with his sauces and his viands. There is no reason why he should even consider your gums! Yet his sauces, his entrees, his desserts, give your gums none of the stimulation they need for healthy hardness. Your gums lead a lazy life indeed. They become weak, tender, flabby. One day you discover "pink tooth brush." Any good dentist will explain: "Go on eating the delicious foods of today. But — you must care for your gums! "Modern gums," he will tell you, "are flabby, touchy gums because modern foods give them too little stimulation. Most people tend to have bleeding gums — a condition we call 'pink tooth brush.' Ignore it, and you may find yourself with gum troubles as serious as gingivitis or Vincent's disease or even pyorrhea, though the last is rare. You will probably find, too, that your teeth look dull and dingy. And sometimes sound teeth are threatened." "Pink Tooth Brush" can be checked with Ipana and Massage Don't let "pink tooth brush" go on and on. Get some Ipana Tooth Paste. Clean your teeth with it in the regular way. But afterward, put a little more Ipana on your brush or finger-tip and lightly massage it into your flabby gums. Your teeth will feel very clean — and within a few days they will begin to brighten up. Within the month your gums will have become firmer. The ziratol in Ipana, together with the massage, speeds the circulation in the gum cells and hardens the walls. Get Ipana at your druggist's. Use Ipana with massage and not only will your teeth be whiter, but you'll see no more of "pink tooth brush." BRISTOL-MYERS CO., Dept. 1-33 73 West Street, New York, N. Y. Kindly send me a trial tube oflPANA TOOTH PASTE. Enclosed is a three-cent stamp to cover partly the cost of packing and mailing. Name •••••• ••...••••.•• Street ■• City Slate •