Photoplay (Jul - Dec 1934)

If you're in doubt as to just where to use your face rouge, you may safely follow Irene Dunne's example and lightly touch the cheekbone line, using just enough for radiance, and not deep color /^HEER up, you green-eyed girls! If it ^^has ever occurred to you that you'd like to change those jade eyes for violet or a lush brown, take a look over the Fox lot. Let the green-eyed beauties there console you with the thought that you possess a distinctive mark of beauty, after all. Look at lovely Rosemary Ames, clear-skinned, golden-haired and greeneyed. Or radiant Pat Paterson, with that very English skin and green eyes also. French Ketti Gallian, Drue Leyton and Conchita Montenegro all have jewel-toned eyes, but Conchita is an interesting case. Born in Sebastian, Spain, in addition to those eyes, she has copper hair. There are no more patterns for beauty. Old standards have fallen by the way, which gives every one of us a chance in the daily beauty competition. Going back to our green eyes again, it wasn't so long ago that there was a stigma attached to the fact that you didn't fall within the blue or brown classes. But no more. It has always seemed to me that the light eye possessed more appeal than the very dark eye, for the reason that the light eye is very changeable according to your mood. You can notice the dilation or contraction of the pupil, so that these eyes really seem to change color at times, and of course it is true that a hat, GREEN-EYED SCREEN BEAUTIES ARE NOW THE VOGUE By Carolyn Van Wyck frock or even a room can add or detract from the eye color. The dark, flashing eye must depend almost entirely on expression rather than the subtle change in tone for its reactions. "p YE make-up is more important than ever before, and because the light eye usually needs it more than the dark, here are beauty tricks for blue, hazel, green and gray eyes. Your first refuge is shadow, and there are now loud whisperings of gold and silver shadow for evening, with brilliant, shiny lip lacquer as a foil to the metal eye effect. We all know the usual shadows flecked with gold or silver, than which nothing is lovelier for evening, because that bit of metallic sheen adds youthful lustre to the lids. Certainly, every eye benefits from shadow for evening make-up, whether you wish a real color contrast or only a velvety dampness. Since shadow is an approved vogue of the moment, you need not be self-conscious about its use, though you must do a neat, subtle job. Ordinarily, shadow should cover the entire upper lid with color concentrated near the lashline and fading away. Sometimes a grand effect may be had from touching a tiny bit to the outer corner of the eyes and brushing it upward toward the end of the brow. If you can use blue effectively, it is particularly good for this little stunt because it gives the impression of delicate veins, which you will often find just there on the fair-skinned person. Violet and green often add an ethereal effect when used in this manner, but I do not suggest it for brown. If, however, the use of any shadow does not appeal to your taste, you will still get an NEW Beauty" is our latest bulletin to tell you of grand, new things to make you lovely. "The Perfect Home Manicure," "Skin Worries," "Make-Up Tips," and "Fresh as a Daisy" are recent bulletins that will help you the year through. Glad to send you any or all for a stamped, self-addressed envelope for each, or to answer any special beauty problem. Carolyn Van Wyck, PHOTOPLAY Magazine, 221 West 57th Street, New York City. Powdering is a definite art, thinks Irene Dunne. "Choose a warm, vibrant shade, blending thoroughly over face and neck," advises the star of "The Age of Innocence." Skin tones are the style interesting effect from touching the upper lids with a bit of white petroleum jelly or any cream. The result will be the slightly shiny, moist eyelids you see on small children. The use of either shadow or cream is beneficial to the skin, too, for even a little bit helps to keep the lids smooth and unlined. If you use one of the gold or silver shadows, however, I suggest that you keep it entirely on the lid. HTHE fitting finish to the glamour of shadow is the correct use of mascara. Those made by reliable manufacturers practically remake your eyes, because few, after all, are blessed with a lustrous, dark eye fringe. If you are blonde, brown is a better daytime choice than black, and for evening I suggest a blue. The effect under electric lights is lovely, and the bluish cast gives a softness that you do not get from black. The only harm that could result from a good mascara is your rough handling of your eyelashes in removal. The best method is to wet a piece of cotton in cold water and brush it upward over the upper lashes as if you were applying the mascara, and downward over the lower lashes. If your mascara is moisture proof, use a little cream in the same manner. Naturally, rough handling can pull out and break lashes, but the correct removal and application of mascara will probably stimulate your lashes and really improve them. SA