Photoplay (Jul - Dec 1934)

'.y Kny Girl Qan ]3e MORE ATTRACTIVE A New Kind of Make-Up Originated by Hollywood's Make-Up Genius Holds the Secret of THE real testing laboratorv of bcautv is Hollvwood Daily, hundreds of screen tests are recorded. Dailv, hundreds of make-up tests are nude. And now tor twenty-odd years, Mix Factor, Hollywood's genius of make-up, has worked intimately with the stars of the screen to discover new bcautv secrets. Now, out of this unique experience. Max Factor brings to you ... to every woman a new and original idea in make-up for every day. It is color harmony make-up . . because it is color, and color alone, as thousands of tests have proved, that can actually make natural beauty appear more ravishing, more youthful, more attractive. Yes, one may even appear ten vears younger if correct color harmony is used But. . color harmony make-up originated by Max Factor is amazinglv different. It consists of face powder, rouge and lipstick in harmonized shades that are scientifically and artisticallv perfected lor each variation of blonde, brunette, redhead and brownette types. The face powder creates a satin -smooth, clinging make-up. The rouge is lifelike in its natural coloring The lipstick is the one that withstands every close-up test. And the color tones of each blend together in a beautiful harmonv of color to create for you the lovely beauty of your own imagination. Now this luxury, Color Harmonv Make-Up, created originally for the screen stars, is available to vou at nominal prices . . . Max Factor's Face Powder, one dollar; Max Factor's Rouge, fifty cents; Max Factor's Super-Indelible Lipstick, one dollar. Until vou test your color harmony in Max Factor's Make-Up, vou will never know how beautiful vou car he At all leading stores '"» J V X FACE POWIIKlt hi original color harmony shades that actually enliven the heauty of the skin . . and there is a shade for \onr individual colorings. Perfect in texture. Max Factor's Face Powder creates a satin-smooth make-up that clings for hours and hours. One dollar. II O I ii K In harmonium/I colors to blend with your face pou'der and your colorings so as to impart a youthful glow to your cheeks. Creamysmooth in texture. Max Factor s Rouge blends easily and smoothly . . . creating a soft and natural coloring Fifty cents. LIPSTICK Super-lndellble, for in Hollywood lip make-up must withstand every close-up test. So here n the lipstick you can depend upon to create lasting lip make-up, permanent and uniform in color. And only Max Factor's Lipstick will give your lips that alluring beauty of perfect color harmony. One dollar. /Af^o//^^ * ^(rtci/UHKrtC rem DUNNE Starring in R.K.O.'s 'AGE OF INNOCENCE'' Illustrates a Mas Factor Color Harmony Make-l p For her colorings . reddish brown hair, creamy skin and brown eves the perfect color harmonv make-up is Max Factor's Brunette Face Powder, Carmine Rouge and Carmine Lipstick Society Make-Up Accept This Price/ess Beauty Gift! Learn These Secrets of Make-\Jp! For vou. Max Factor will create your own individual color harmonv make-up chart and send vou his book. "The New Art of Society Make-Up". . . How to rouge a round face; how to rouge a thin face; how to conceal hollow cheeks; how ro make up small eves, thin lips, and many other valuable secrets. Mail the coupon now. Face Powder, Rouge. Lipstick in Color Harmony 1934. Max Farter TKVT VOI H « Ol OH II \ll\ID\Y II* FACE IM»WI»Klt AMI IlI'MKh MAIL THIS COUPON TO MAX I U TOK Hi M I.VWOOO |UST nil in the coupon (or Purse-Size Uo* of Powder m your color barmen) OuJc and Lipstick Gilor Sampler, four shades, Enclose 10 eenti lor posugi ■niii handling. Von will also receive vour Color Harmon* Make-Up Chart and a 48-lmk illustrated book/'TA Vrtrfl 1ft of (W/r/j M.,k,-t r FRE1 COMPLCXIONS fVtt HAIR V„, L.gk. O fm D Cltiryy □ M<J.„m O Ruddy O SjIIow D Fnxkkd D Ol.vc D Blu< O Gr.>r D Green O HjmI D Dro.n D BU.k n BIONDF ligl.i D D,,l . O BROWNE I IK LEhi..a d«i a BRUNETTE L.gi,.._n (>i.t_a REDHEAD i.ghi._n o»>. a lfHm„G.n.-tfi usiissica, L,6Kt D D.r. a SKIN DvQ O.ljDN.nalO ACt