Photoplay (Jul - Dec 1939)

Photoplay's Own Beauty Shop (Continued from page 59) should have, her eyebrows are right for her face, and she has learned how best to wear her hair. I think perhaps the most vital change in Gail is the self-confidence and awareness that has come to her. The self-consciousness that once kept her from really expressing herself is gone, and poise has taken its place. For no one can be truly attractive and at ease unless she has confidence in herself and in the knowledge that she looks her best. Her grooming is always perfect, so she always feels sure of herself, and she's found the best way to care for her skin and her hair, although her make-up routine is very simple. She's one of those very fortunate girls who has very white skin and she protects it by staying out of the sun and avoiding a tan. It's so clear that she never needs or uses rouge. She keeps her skin soft and smooth by cleansing it with cream first, then removing all traces of the cream with soap and water, and pats on an astringent afterwards. She has a cute make-up trick of using white talcum powder over her powder base, and then over the talcum patting on her own powder which exactly matches the shade of her skin. Gail has learned never to use eye shadow since her eyes are naturally deep set, so she merely accents her lashes with mascara. Her various lipsticks are chosen to tone in with the shades of her clothes, and her nail polish always matches the lipstick. One of Gail's ambitions in life is to have a white streak in her black hair. At present, she possesses six white hairs that grow right above the middle part in her hair. She combs them very carefully so they'll show and proudly displays them at every opportunity. She is forever experimenting with new coiffures. She says that a new hairdress is as bolstering to the morale as a new hat. Today, Gail dresses to suit her type, and one of the most striking things about her is her lovely carriage. She's a tall girl, you know, but her carriage is graceful because she never tries to look shorter and because her posture is right. If you're tall, do follow Gail's example. Acquire the habit of standing up straight and carrying yourself gracefully. Wear high heels if you like them and if they're appropriate to your ensemble. The change in Gail wasn't easy to accomplish. It took an enormous amount of time and effort, of experiment and constant striving for perfection, but the result of all this was certainly worth it. This happened in Hollywood, but it can happen to every girl in every town in the country. Gail had the benefit of expert advice, but you can experiment with yourselves until you find your true type. You can develop your own personality and experiment with various make-ups until you find just the right one to express yourself. Foundation creams— Perc West more, director of make-up at Warner Brothers studio, was telling me the other day, with much surprise and horror, that he's discovered that a great number of girls and women don't use foundation cream, but simply pat powder on their bare faces and expect their powder to do all the work of covering blemishes and protecting the skin. He emphasizes the fact that foundation cream is really the master control board of make-up. With it, you may spotlight your good points, and fade the bad ones far into the background; you can create contour and erase facial blemishes. By the adroit use of foundation cream, you can disguise a sallow skin, freckles and large pores. The cream itself helps to protect your skin from wind and sunburn and keeps normally dry skin soft and delicate. "When you rely on powder alone for color and skin tone," advises Mr. Westmore, "you'll notice a caked appearance and deepening of color around the nostrils and between your eyebrows and on the chin. This is because the oily secretions of the skin mix with the powder and intensify its color. That's why foundation creams are so important — they accept these secretions and prevent discoloration. "That's just one advantage of foundation cream. Another is its use in corrective make-up. The corrective aids of foundation cream are almost numberless, and they are a vitally important part of a screen star's knowledge before the cameras and in private life as well. You can do wonders with it." Mr. Westmore whipped out several shades of foundation cream and demonstrated its uses in make-up to conceal your bad points. You can make yourself over if you use it correctly. Here are some of the things he showed me that you can do yourself. If you have shadows beneath the eyes and want to look young and carefree for a gay evening, use a bit of dark foundation on the puffy lower lid. Then you apply light foundation to the darkened area just below this. This makes the puffiness disappear and disguises the darkened skin. If you have a large nose, Mr. Westmore says to use a lighter foundation in the cheek area close to the nose. This creates an illusion of fullness in the cheeks and minimizes your nose. He cautions you, however, never to use a dark foundation on the nose itself. If your nose is short and rather flat, then you use a lighter foundation cream than your regular shade that just matches the color of your skin, right down the center of your nose, stopping at the tip. This makes your nose look narrower and not so flat. Mr. Westmore says, "If your face is small and your neck appears to be short and thick, use a darker foundation on the neck. Conversely, if your neck is long and thin, use a lighter foundation than you apply on your face." If you have a double chin, use a darker foundation there to minimize it; and a lighter foundation cream on a receding chin seems to bring it into better proportion. With very prominent cheekbones, use a darker foundation over the cheekbones to reduce their prominence, and use a lighter foundation in the hollows of the cheeks to bring them out and in the recession at the temples. This combining of foundation shades is one of the most effective make-up tricks that you can possibly use. Be sure, however, to pat the two tones together evenly as you blend them so there will be no line of demarcation between them, because the important part of this process is to do it subtlely so people won't notice the technique used, but merely the final result. Here's a last tip from Mr. Westmore: If your foundation cream does not spread easily, dip the fingertips into water, scatter a few drops over your face, and pat it lightly to insure even distribution. This way the cream will blend smoothly and evenly into your skin. MEN FALL IN LOVE WITH HER AT FIRST SIGHT and out of love after the first dance 7k 5<ws, /mfcctUn you need A LONG-LASTING DEODORANT 'You need a true perspiration check that is still effective after a bath, shopping or dancing" ^ P&^f ^r/OU may be so lovely all eyes / turn as you walk into a room. Yet, what a short time that magnetism lasts without a long -lasting perspiration check to guard it! For long-lasting daintiness you need a long-lasting deodorant — one that cannot wash off in a bath or fail you after one or two dances. One that still protects you after an afternoon of shopping or a fast game of tennis. Don't make the mistake of thinking it's enough to start out sweet . . . that you won't perspire enough to matter. 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You can forget about underarm dampness and perspiration odor for three whole days! You need never worry about ruining frocks with unsightly perspiration stains. Liquid Odorono comes in two strengths — Regular and Instant. Also in Ice form. Tested and approved by Good Housekeeping Bureau. The large size is more economical. Buy a large-size bottle or jar today! The Odorono Co., Inc., New York, N. Y. AUGUST, 1939 77