Photoplay (Jul - Dec 1939)

VACATIO* PAY N< [O stay-at-home week-ends, no calendar days — if you use Tampax for sanitary protection. Even in a modern swim suit there is nothing to "show" — no line or edge of belt or napkin. Tampax is worn internally, gently absorbing the flow and allowing you to golf, ride, bathe, swim — in comfort, without chafing, without the formation of odor! Perfected by a doctor, Tampax is made of pure, long-fibered surgical cotton. Firmly crossstitched, it cannot come apart and fail in protection. Each sealed in patented applicator — neat, quick, dainty. Your hands do not even touch the Tampax. Quite unlike any other product, because it flattens out to a thin shape in use. No disposal difficulties. Comfortable and efficient, the Tampax way is the civilized way for women. At drug stores and notion counters. Average month's supply, 35(5. Introductory package, 20t. As much as 25% may be saved by purchasing economy package of 40. Miracle Men at Work~-To Make You Lovelier NOW SOLD IN TWO SIZES REGULAR and JUNIOR Accepted for advertising by the Journal of the American Medical Asso~ ciation. TAMPAX INCORPORATED P-89 New Brunswick, N. J. Please send me in plain wrapper the new trial package of Tampax. ] enclose 10< (stamps or silver) to cover cost of mailing. Size is checked below: ( ) REGULAR TAMPAX Name ( ) JUNIOR TAMPAX AddressCiry -State liantine and press in the grooves of the waves with a lukewarm marcel iron. It may be necessary to resort to this treatment for more than one wave but, in an unbelievably short time, your hair, trained to behave dutifully, will respond naturally to a water wave. (Emily Moore.) Hair of Another Color 1. If, as a result of using hair coloring, you have a hard look, tone the color of your hair down a few shades. And be prepared to look more like a Christmas tree angel than Sadie Thompson. (Emily Moore.) 2. The reputable hair dyes and tints that are on the market today are absolutely harmless, easy to apply, and they last from four to six weeks. They rejuvenate drab, faded hair — and make you look as if you'd found the Fountain of Youth. (Emily Moore.) 3. The only danger you face when you color your hair is loss of perspective. For, as you become accustomed to your new hair, you're likely to keep intensifying its color. And this ruins your chic. (Guilaroff.) 4. Don't try to recapture the color your hair used to be. Allow for the change that has come into your skin tone when you touch up your hair. (Guilaroff.) Put Down Those Shears . . . that curling iron, that waving comb . . . until you decide which of the seven basic facial types you are (If you have already decided to which facial type you belong from reading last month's article on make-up, just look for your type) . . . and what basic lines your hair should follow. Perc Westmore Has the Floor The Oval Face: Artists call this the ideal face. And if, like Kay Francis, you're fortunate enough to have such a face, a face that is a lovely oval in contour, make the most of it — use your hair to frame it entrancingly. . . . 1. Wear your hair ever so simply. 2. Keep your hair oval in outline. 3. Don't have your hair come down over your brow — draw it back from your forehead. 4. Follow oval contour of face in your hair style. This keeps the facial outline young and soft. The Round Face: If your face is full in outline, even at the jawline and forehead, as Sonja Henie's is, you must temper the general roundness by your coiffure. So. . . . 1. Keep your hairline soft. A severe, sleek hairline is too silly with a round face. 2. Curl your hair in soft, broad, loose waves; never in stiff, set waves. 3. Have your hair full at your jawline and below it. This will make your face appear longer. The Square Face: This face has a broad jaw, a square chin line, and a square line across the forehead and at the temples. If you're fair and square, like Ann Sheridan, or if you're just square. . . . 1. Slant the part in your hair. 2. Bangs are likely to be becoming. Especially if they're thin and softly waved, and curved in a heart-shaped line. 3. Do everything you can to create (Continued jrom page 15) an illusion of softness and roundness in your coiffure. Keep it fluffy rather than square, severe or tailored. The Oblong Face: This face is thin and long and the forehead is only a trifle wider than the chin. Loretta Young is the perfect example of this face. It requires. . . . 1. That you dress your hair to lend your face width. 2. That you fluff your hair at the sides of your face or wear it full behind your ears. 3. That you have your hair of a length that is on a line with your chin. 4. That you keep the hair on top of your head sleek and flat, to foreshorten your face, making it seem less long and thin. The Triangle Face: In this face the jaws are broad and wide while the forehead tapers and is narrow. Alice Faye has a triangle face. If you have, too. . . . 1. Get your hair up and back from your temples, so you create an illusion of greater width in your forehead and greater length to your face. 2. Use your natural hairline and keep your forehead entirely exposed. 3. Your hairline should be soft behind your ears. 4. Don't have your hair full at your jawline. The Inverted Triangle Face: This virtually is the opposite of a triangle face. Here the forehead is broad and the face tapers from the cheekbones leaving the jaw and chin narrow — with the chin pointed, too, likely enough. It's a face like Priscilla Lane's. And it requires exactly the opposite hair arrangement from a triangle face. . . . 1. Your top hair should be arranged easily with a soft little dip coming down on your forehead to cut its height. 2. The fullness of your hair should begin above and behind your ears. 3. Your hair should be dressed fullest on a line with your mouth. The Diamond Face: If, like Claudette Colbert, you're the diamond type with extreme width through your cheek HOW WELL DO YOU KNOW YOUR HOLLYWOOD? Check your answers to the statements on page 66 with these correct ones: 1 . Laurence Olivier 2. Dennis O'Keefe, Clark Gable 3. Grace Moore 4. Stan Laurel, llleana 5. Binnie Barnes 6. George Brent 7. Snow White and the Seven Dwarfs 8. Ona Munson 9. Norma Shearer 10. Lewis Stone 1 I . Anne Shirley 12. Fred Astaire 1 3. Harold Lloyd 14. Nelson Eddy 15. Jack Holt, Noah Beery 16. Franchot Tone 17. Madeleine Carroll 18. Norman Foster, Lesl e Fenton 19. Gary Cooper, Myrna Loy 20. Loretta Young bones, a forehead that's narrow and a chin that's pointed. . . . 1. Keep your hair off your forehead. 2. Have your hair soft and close to your head on top and at the upper sides of your face. 3. Wear your hair in a full line below your cheeks. If It's Neither a Crown Nor a Glory* * At the risk of offending the immortal poets we admit hair isn't always these things . . . but we also insist it almost always can be. 1. The first thing to do isn't spectacular at all. Simply buy a good hairbrush. And wear it out as quickly as possible. In our grandmothers' day, women didn't shampoo their hair as often as they do today and they didn't have nearly as many beauty aids. But they did have brushes. And they used them. And they did have beautiful hair. (Guilaroff.) 2. Make certain, by consulting that honest friend, your mirror, that you haven't let your hair get too long. For anything but the very simplest coiffures, hair should be kept short. (Guilaroff.) 3. See to it that you retain nice, clean lines to your hair and head. If your head is large, be especially careful on this score. Don't make the fatal mistake of trying to disguise your head size with curls and frizzes. (Guilaroff.) 4. Try new effects occasionally. And don't fold up if a certain change requires some radical measure — if it's at all reasonable to suppose, from all you have read here, that such a change will benefit you. The smart woman is the woman who has the courage to try new things. (Guilaroff.) 5. If your hair is dry and crimpy because of an unfortunate permanent, don't brood over it while you go about looking like a scarecrow. Use your brooding time to administer hot oil shampoos. Have two a week in the beginning. Then, when marked improvement shows, have one a week until your hair has luster and looks alive again. (Emily Moore.) 6. Very often, hair is thin simply because of poor circulation. A good brush will remedy poor circulation in jig time. Brush your hair. Massage your scalp. Then brush your hair all over again. (Emily Moore.) 7. Nothing looks worse than hair that is being trained to go a way it doesn't want to go. If this is your difficulty, brush your hair every night in the new direction it is to take. Use a damp brush. And when you have finished — bind up your hair so it will be held in place until morning. Three weeks of this treatment usually is enough. (Emily Moore.) 8. There isn't any better general tonic for your hair than to brush it dry following shampoos — even if you have to moisten it again to set your wave. (Hazel Rogers.) "You made me what I am today . . ." That old number is the theme song the stars sing to the studio miracle men. tl dress designers, particularly. For clothes can change your appearance jrom a liability into an asset — without changing your budget from an asset into a liability. Whether you're a duckling who yearns to be a beautiful sivan or a beautiful sivan who still isn't satisfied, you'll be thrilled and inspired next month when the dress designers stand up and recite their little pieces. Wait . . . just wait — September Photoplay. 78 PHOTOPLAY