Photoplay (Jan - Jun 1941)

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HE THOUGHT: UNTIL, ALAS, SHE SMILED! Take no chances with "Pink Tooth Brush"— help protect your own bright smile with Ipana and Massagel FROM ACROSS THE ROOM her beauty was flawless— almost unreal in its perfection ot form and color. He thought, above the swift pounding of his heart, "Why, she's the loveliest— the most exciting thing I've ever seen in my life! I must meet her at once!" And when he did, his eyes held hers and whispered, "You're loveliness itself!" But then— right at that breathless moment— she smiled. And in just that instant his eagerness faded. POOR TEETH— DINGY GUMS ARE A TRAGEDY. A ruined smile is a tragedy to anyone. But it is a particularly tragic handicap to a woman. So don't YOU be as foolish as this poor girl, and ignore the warning of "pink tooth brush"! To do so is to risk your winning smile— your charm. NEVER IGNORE "PINK TOOTH BRUSH." When you see "pink" on your tooth brush — see your dentist and see him promptly. It may not mean serious trouble ahead. It may simply mean that today's soft, creamy foods have robbed your gums of work, left them tender, sensitive, weak. And, often, your dentist's advice will simply be more work and exercise for those lazy gums— "the healthful stimulation of Ipana and massage." FOR IPANA, WITH MASSAGE, is especially designed not only to clean the teeth but to aid the health of the gums as well. Massage a little extra Ipana onto your gums when you brush your teeth. Feel that delightful tang— exclusive with Ipana and massage. It flashes the news that gum circulation is improving— strengthening gum tissues— helping to make gums healthier. So get an economical tube of Ipana today. Join the charming women who have found Ipana and massage one way to a more attractive smile. WHEN YOU BUY IPANA, ask your druggist for the new D. D. tooth brush. Designed with the aid of over 1,000 dentists, the D.D. brush is more effective for gum massage, more thorough cleansing. IPANA TOOTH PASTE FEBRUARY, 1941