Photoplay (Jan - Jun 1941)

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&ti> oouxAj io ct, "teo ! sinos, the family troupe had been called and they created a sensation wherever they went. They wore breath-taking costumes, red velvet boleros, gold sashes, and their tambourines were powdered with rhinestones. Papa Cansino used to explain it to his wife and Rita heard it often. "Showmanship," he would say. "That is what the public likes. Showmanship sells. And it pays off, too." Rita remembered Papa Cansino's words five years ago when she started her campaign to get out of the extra ranks. Today, she is well on her way to be a top-ranking star, one of the few extras ever to have done it. The reason is a simple, matter-offact business principle. You have to spend money to make money. "My bank account looks sick compared to the money I've earned," explained Rita, face suntanned, wearing an elegant white slack suit as though it were an evening dress. Most of my money has gone into Hayworth smartness: She sends photographs like this to men; reserves tailored-suit poses for her female follower; FEBRUARY. 1941 23