Photoplay (Jan - Jun 1941)

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"A LOVELY SMILE IS YOUR MOST IMPORTANT BEAUTY ASSET!" say well-known beauty editors of 23 out of 24 leading magazines In a recent poll made among the beauty editors of 24 leading magazines all but one of these beauty experts agreed that a lovely smile is a woman's most precious asset. They went on to say that "Even a plain girl has charm and personality if she keeps her smile bright, attractive and sparkling." Help keep your smile sparkling with Ipana and Massage DO YOU have to be a great beauty to find happiness— to win a husband— to be admired by your friends? No! Decidedly no! Charm counts as much as great beauty. And even the plainest girl with a sparkling smile can give cards and spades to a beauty whose smile is shadowed. Your smile is YOU! It's a priceless asset! And you should keep it right. Remember—your gums as well as your teeth need daily care— for bright, sparkling smiles depend upon healthy gums. Keep your smile at its sparkling best . . . guard against "pink tooth brush". . . with the help of the modern dental health routine of Ipana Tooth Paste and massage. If you see "pink" on your tooth brush— see your dentist. You may or may not be in for trouble. He may tell you your gums are weak and sensitive because today's soft foods have robbed them of work. Like thousands of dentists today, he may suggest "the healthful stimulation of Ipana Tooth Paste and massage." Get Ipana Today1. For Ipana not only cleans teeth thoroughly but, with massage, it is specially designed to aid the gums to healthier firmness. So get Ipana today. Each time you brush your teeth, massage a little extra Ipana onto your gums. Help keep your gums firmer, your teeth brighter and your smile the charming beauty asset it should be. IPANA TOOTH PASTE MARCH, 1941