Photoplay (Jan - Jun 1941)

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Look out for a COLD . . . watch your THROAT -gargle Listerine Quick! :areless sneeze, or an explosive cough, i shoot troublesome germs in your ection at mile-a-minute speed. In ;e they invade the tissues of your •oat, you may be in for throat irrita>n, a cold — or worse. If you have been thus exposed, better rgle with Listerine Antiseptic at your •liest opportunity. Listerine kills milns of the germs on mouth and throat rfaces known as "secondary invaders" often helps render them powerless to /ade the tissue and aggravate infec>n. Used early and often, Listerine ly head off a cold, or reduce the verity of one already started. Amazing Germ Reductions in Tests Tests have shown germ reductions lging to 96.7% on mouth and throat rfaces fifteen minutes after a Listerine nisepnc gargle. Even one hour after, 4RCH. 1941 reductions up to 80% in the number of surface germs associated with colds and sore throat were noted. That is why, we believe, Listerine Antiseptic in the last nine years has built up such an impressive test record against colds . . . why thousands of people gargle with it at the first hint of a cold or simple sore throat. Fewer and Milder Colds in Tests These tests showed that those who gargled with Listerine Antiseptic twice a day had fewer colds, milder colds, and colds of shorter duration than those who did not gargle. And fewer sore throats, also. So remember, if you have been exposed to others suffering from colds, if you feel a cold coming on, gargle Listerine Antiseptic — quick! Lambert Pharmacal Co., 5/. Louis, Mo. MflfeAr/ GET THIS AMAZING Listerine Throat Light Ou Pont "Lucite" shoots light oround curve 75$ LISTERINE THROAT LIGHT 75$ LISTERINE ANTISEPTIC $1.50 Value Offer uood only in continental V. S. A. ll