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"With the Magic of all things new!".^6t^^£*i^
"A BRAND-NEW SKIN
is arriving to thrill you with its Loveliness!''
\ \
You are going to get a Brand-New Skin — a New-Born Skin, a fresher, younger skin! For, right under your = skin as you see it today, another skin is slowly taking form.
■ WHLL it have the magic beauty of all " things new? Will it emerge younger
■ looking, fresher-looking— with an opales. cent clarity?
Yes, says Lady Esther, it can bring you • a promise of new loveliness if— if— if— if
only you will take the proper care! " I For, right now. as your New-Born Skin i s unfolding, your older skin, your prese ?nt skin is flaking away in tiny invisible
Darticles.
The minute flakes can be the villains hat rob you of your good looks— they can H lide your beauty— they can give you the ' effect of tiny rough spots.
"My Four-Purpose Face Cream." says
ady Esther, "gently permeates those
iny dry flakes of older skin— it loosens
hem, surrounds them, as it were, so that
A'OU can wipe them away, ever so gently,
1 :ver so lightly."
Lady Esther's 4-Purpose Cream helps
3 'our New-Born Skin to emerge in beauty ;,jj -because it helps you remove those tiny 3J nvisible flakes, the surface impurities,
4 md the grime and the dust. It helps M Mature to refine your pores, to reveal Vour New-Born Skin as a thing soft and
mooth and lovely.
Ask Your Doctor About Your Face Cream!
Uk your doctor, and all the better if * ke is a specialist on the skin. Ask him if ' ie favors feeding the skin from without? i. tsk him what he thinks of astringentskin foods — heavy powder bases — tissue » i |reams !
I am almost sure, says Lady Esther,
u
that he will tell you that any cream that entered the pore mouths would tend to enlarge them. But ask his opinion on Lady Esther 4-Purpose Face Cream. It is almost certain that he'll put the seal of approval on every word Lady Esther says.
So, try Lady Esther 4-Purpose Face Cream at my expense. Or better still, buy a 55 cent jar for yourself. Use no other cream for one whole month. Use it at least twice daily. Leave it on as long as you can, while you sleep, while you do your household tasks!
And note, too, how much better your powder goes on with Lady Esther 4-Pur
FACE CREAM
■"-v
pose Cream. Use it particularly before you powder and you will end, for all time, the need of a powder base! For with Lady Esther Cream your powder will go on evenly — giving your skin a silken smoothness, adorning it, flattering it. For Lady Esther's 4-Purpose Face Cream helps you to keep your accent on youth.
SAMPLE TUBE AT MY EXPENsg
Lady Esther,
7134 West 65th St., Chicago, 111. (67)
Please send me your generous sample tube of Lady Esther Face Cream; also nine shades of Face Powder, free and postpaid.
Name
Address.
City.
_State_
Iiay, 1941
(1/ you live in Canada, write Lady Esther, Toronto, Ont.)
73