Photoplay (Jul - Dec 1941)

U/JL > '■t ' ' ' . . . you're thinking about your hair. You should, you know, because it's the one thing men's eyes light on first and the subject that women always talk about. It's always bothering you because lots of things get in your hair — ends that are so brittle they break off and leave you looking ]ike a peevish shorn lamb; ends that turn temperamental and fuzz up blithely in damp air or shamelessly turn to fuzz right in your own bathtub, for that matter; hair that keeps its set for about twenty-four hours and then disintegrates weakly into a kinky mass of nothing, leaving you grinding your teeth in desperation. Well, you can stop ruining your inlays and start being happy because you now can have a soft wave that behaves itself beautifully and never cuts up. You can thank a newly perfected permanent process for that. It's the new tru-curl process and it does a lot of things: It does away with chemical odor when the operator is giving you your permanent; it shortens the time you sit under a heating machine and most of all it gives you hair you yourself' can do anything with at any time. . . . and listen to Joan Blondell, who shops around when she buys a permanent, as every woman should. She wants a soft wave that she can bnish and brush without having it go fuzzy. She also wants a wave that the studio hairdresser can play with and delight her womanly soul — and the director's— by fixing it in as many different ways as he has ideas without the slightest danger of its looking stiff as the proverbial ramrod. So Mrs. Powell gives you this kernel of thought on permanents: " I couldn't pos sibly get the effects I like ! with my hair if I didn't keep a soft permanent in the end5 though I can't imagine this is news, as everyone in HoU> wood does the same thing, whether she has a natur... wave or not. Of all the time-savers and beauty-makers that modern science has given us, the permanent wave is certainly one of the best!" Joan Blondell, one of the "Three Girls About Town" me tke Cte6t tlii5 (2ome. OKy lye. an aa.\/e6cltop^ez . . . This is one of the newest coiffures in the hair-styling business. It's a slick three-in-one that works in the morning, has fun in the afternoon and goes dancing at night. AH you need is a tru-curl permanent that you can handle yourself, and these simple directions: A. M. — Pure and Simple Using a good stiff brush, smooth the top crown section, then brush the front and side wave pompadour upward and blend together over the left hand placed flat on the head. The right side is brushed back, then up, while the nape hair is fluffed out. P. M. — Suntime Holding the front forelock section with the left hand, brush forward and upward. Then comb it smoothly over the back of the hand, holding the strand ends with thumb. Place hand at hair line and remove from the side of the bang pompadour and push slightly to accent wave impression. P. M. — Moonlight Merrymaking Brush the forelock back and upwards. Side sections are brushed in a definite upward line rather than back from face. The back crown and nape sections are brushed up diagonally from right to left with strand ends curling to the right. Hold in place with combs. . . . Women are always skeptical, the perverse creatures. They sometimes don't believe what they hear, but they will swear by what they see. At the right is a picture of one of the fair sex equipped with a tru-curl I)ermanent. We showed the picture to a young college boy. Said he, grinning, "It's about time the gals got wise and didn't wear those sausage curls!" We showed it to a young businessman who immediately said please could he take it home to show his bride the way he'd like to have her do her hair. We showed it to a young career girl. She wasted no time. She asked us what kind of permanent the girl in i the picture had. We told her about the tru-curl procefJ She came right back at us and asked us where she cou. get it. We told her. We'll send you a list, too, if you like, of the salons in your community where you can g feeling like satan and come out looking like an aiige» Photograph courtesy Frederics Permanent Wave Company 72 PHOTOPLAY combined with mowe mikrc?