Photoplay (Jul - Dec 1941)

Record Details:

Title:
Photoplay
Date:
Jul - Dec 1941
Publisher:
Chicago, Photoplay Magazine Publishing Company
Volume:
Photoplay (Jul - Dec 1941)
Leaf #:
000409
Language:
English
Subjects:
Motion Pictures, Film Industry Fan Magazine",nyarc-museumofmodernar
Collection:
Early Cinema, Hollywood Studio System, and Fan Magazines
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
The leading Hollywood fan magazine of the 1920s and 1930s. Photoplay offered readers portraits of their favorite movie stars and stories about their personal lives. The magazine played an important promotional function for the Hollywood industry, but its editors and reviewers could also be highly critical of Hollywood. Beginning in 1921, Photoplay bestowed its annual 'Medal of Honor' for the film readers voted as the best of the year. -- Eric Hoyt, 2011.
Date Added:
March 28, 2024
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11 1 do solemnly swear... BOSTON, MASS.: INVESTIGATORS TESTIFY THAT 892 OUT OF 1019 USERS OF ANOTHER NAPKIN SAID, "MODESS IS SOFTER!" , Professions! visitor. This woman is a professional investigator. Slie is swearing to the results of an amazing "softness test" conducted in Boston, Mass. 1019 women made this test. Each was a user of a leading brand of "'layer-type" napkin. Not a single user of Modess, the "fluff-type" napkin, was allowed to make the test. Yet 89'-2 of the 1019, when asked to feel these two napkins, said Modess, the "fluff-type" napkin, was softer! Ihose little kits carried by investigators held tiie napkins so that all identifying marks were completely concealed. Women making the test could not see which was which. The investigators themselves did not know for whom the test was being conducted. What could be simpler? "Just feel these two napkins and tell me which is softer." That s all there was to the test. The only napkin these women might possibly recognize was the one they habitually used, and no Modess user made the test. Yet Modess won by a staggering majority. On the night of May 27th, when the final results were in. 89'2 of the 1019 women had said that the "fluff-type" napkin (Modess) was softer. .\iid remember — these were all women who were users of the "layer-type" napkin, .\mazing, isn't it, that women could go along, overlooking the fact that another and newer type of napkin might be softer? Does softer to the touch mean softer in use? That is something you can answer only by actually' trying Modess. Buy a box of Modess today. Learn for yourself if it gives you the same comfort that has won millions of loyal users. You can buy Mode.ss in the regular size, or Junior Modess — a slightly narrower napkin — at your favorite store. Modess 892 OUT OF 1019 BOSTON, MASS. WOMEN SAID-"IT'S SOFTER!" xrtoBER, 1941 73