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What to do when
you feel a COLD
coming on
WHEN you start to sniffle . . . when you feel a chill ... or get a dry, rasping irritation in your throat, it's time to act — and act fast! A cold may be getting you in its grip. What can you do to ward it off?
Unfortunately, in spite of all the time and money spent on studying the condition, there is no known positive specific. Certainly, we would not classify Listerine Antiseptic as one. Yet tests made during ten years of intensive research have convinced us that this safe, pleasant-tasting germicide often has a very marked effect.
Over and over again these tests have shown that those who gargled Listerine Antiseptic twice daily had fewer colds, milder colds, and colds of shorter duration than those who did not.
Kills Germs Associated with Colds
The reason for this success, we believe, must be that Listerine Antiseptic kills vast numbers of germs on mouth and throat surfaces ... so called "secondary invaders" which, according to many authorities, are largely responsible for the distressing manifestations of a cold. Listerine Antiseptic kills these germs by the millions, before they can invade the delicate membrane and aggravate infection.
Tests Showed Outstanding Germ Reductions on Tissue Surfaces
Clinical "bacteria counts" showed germ reductions on mouth and throat surfaces ranging to 96.7% even 15 minutes after gargling with Listerine Antiseptic ... up to 80% an hour after the gargle.
Isn't it sensible, then, to use Listerine Antiseptic promptly and often to help combat a sore throat and keep a cold from becoming troublesome ?
We do not pretend to say that Listerine Antiseptic so used will always head off a cold or reduce its seventy once started. But we do say that it has had such a fine record in so many test cases that it is entitled to consideration as a reputable first aid.
Get the habit of gargling with full strength Listerine Antiseptic morning and night; and if you feel a cold coming on, increase the frequency of the gargle and call your physician.
Lambert Pharmacal Company, St. Louis, Mo.
LISTERINE for
COLDS and SORE THROAT
Go to bed at once, take a mild laxative if your doctor advises it. Drink plenty of water and fruit juices. Fat lightly.
2 Gargle with Listerine Antiseptic, full strength, every three hours. Listerine kills millions of germs on mouth and throat surfaces before they can invade the delicate membrane and aggravate infection.
NOTE HOW LISTERINE GARGLE REDUCED GERMS
The two drawings illustrate height of range in germ reductions on mouth and throat surfaces in test cases before and after gargling Listerine Antiseptic. Fifteen minutes after gargling, germ reductions up to 96.7% were noted; and even one hour after, germs were still reduced as much as 80%.
3 At night, take a hot bath, or at least a hot foot bath, before getting into bed. Cover up with plenty of extra blankets to "sweat the cold out of your system."
4 Don't blow your nose too hard. It may spread infection to other parts of the head. Sterilize used handkerchiefs by boiling. Paper napkins should be burned.
LISTERINE THROAT LIGHT
BATTERICS INCLUDED
JANUARY, 1942
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