Photoplay (Jan - Jun 1942)

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!omanticist of American designers MABEL IWILVAIN DOWNS "One of the many reasons I enjoy Camel cigarettes is that there's less nicotine in the smoke. Milder by far!" • Muted pink crepe electrified with panels of black — romantic dinner dress from the spring collection of Mabel Mcllvain Downs. One of the gifted few who are making America the source of fashion for years to come, she says: "I'm working hard these days— everybody is! And I know it's no time for nerves; so I'm smoking Camels. They're milder . . . and so good-tasting!" • Mabel Downs designs only dinner, evening, and wedding clothes . . . forecasts a return to the simple, the unadorned. At right, her off-the-shoulder interpretation of the stark black motif — tiny waist, fullskirted flattery. The smoke of slower-burning Camels contains 28% 1ESS NICOTINE than the average of the 4 other largest-selling cigarettes tested —less than any of them— according to independent scientific tests of the smoke itself! CAM E L the cigarette of costlier tobaccos