Photoplay (Jan - Jun 1943)

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'*y tJwed Aeb cna/lm oeyend amrtake " li o otlier shampoo leaves nair so lustrous . . . ana yet so easy to manage ! So Exquisitely Feminine, yet so practical, too . . . this up-swept way of handling shoulder-length hair! Glamorous enough for evening wear, yet suitable for active war-work days, because it's easy to keep trim and neat ! Hair shampooed with Special Drene. For glamorous hair, use Special Drene with Hair Conditioner added . . . the only shampoo that reveals up to 33% more lustre than soap, yet leaves hair so easy to arrange! No matter how you wear your hair, if you want it to be alluring to men, see that it's always shining, lustrous . . . sparkling with glamorous highlights! Don't let soaps or soap shampoos rob you of this thrilling beauty advantage! Instead, use Special Drene! See the dramatic difference after your first shampoo . . . how gloriously it reveals all the lovely sparkling highlights, all the natural color brilliance of your hair! And now that Special Drene contains a wonderful hair conditioner, it leaves hair far silkier, smoother and easier to arrange . . . right after shampooing! Easier to comb into smooth, shining neat pril, 1943 ness! If you haven't tried Drene lately, you'll be amazed! You'll be thrilled, too, by Special Drene's super-cleansing action. For it even removes all embarrassing, flaky dandruff the first time you use it . . . and the film left by previous soapings! So, before you wash your hair again, get a bottle of Special Drene with Hair Conditioner added! Or ask your beauty shop to use it. Let this amazing improved shampoo glorify your hair! Ooofijum du/b hut/ie /u>6j halt ofaiamou/l! Avoid this beauty handicap! Switch to Special Drene! It never leaves any dulling film, as soaps and soap shampoos always do. That's why Special Drene Shampoo reveals up to 33% more lustre! •Procter & Gamble, after careful tests of all types of shampoos, found no A* ^ """^SX other which leaves hair so lustrous and yet so easy to manage as Special Drene. Trade Mark Rea. U. S. Pat. Off. Guaranteed by .Good Housekeeping pecial jirj with 23