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Every complexion needs soap
IF you have the superstition that soap does not a&ree with your skin, one of two things is wron&. You are either usin& the wrong, soap, or the ri&ht soap the wronj way.
True, an oily skin needs different care from one which is over-dry. But dirt, oily secretions, powder, that touch of rouge, must be washed away. Otherwise they will clog, the pores and actually poison the skin.
Cleopatra knew this simplest of beauty secrets. Those who picture her as depending upon cosmetics to enhance her beauty are sadly wrong.
It is true she routed and probably powdered, as most women do today. But thorough, radiant cleanliness was her first law.
How did Cleopatra wash her face?
In Palm and Olive Oils, Nature's gentle cleansers, just as you may today. While hers was a crude combination and yours the perfected blend, the principle is the same.
Buy a cake of Palmolive soap, made from these same fine oils, and follow these simple directions. They will make your skin smooth and soft, your Complexion clear, fresh, glowing and rosy.
If you have an oily skin
Rub up a stiff Palmolive lather between your hands and massage it softly into your skin until it penetrates every pore. Rub gently. You mustn't roughen the delicate texture of the skin with harsh treatment. Use pleasantly warm water.
Then dissolve this creamy lather with gentle rinsing, cooling the water until it is refreshingly cold. Keep on rinsing until you are sure that every particle is 'washed away — carrying with it the dirt, excess oil deposits, dead skin, dried perspiration, the remaining traces of rouge and powder — all poisonous deposits which clog, pores and invite blackheads, blotchesand general skin imperfections. A clean skin is a healthy skin, as all physicians will tell you.
If your slcin is dry
If you must supplement the natural oils of the skin with applications of cold cream, apply a generous coat of Palmolive Cold Cream before you do any washing.
Then follow the same directions given above. Be just as thorough in applying the lather, rinse just as carefully. Dry your face gently with soft clean towel, and then look into your mirror. You will find your skin as smooth as velvet, supple and fine textured. A final touch of the cream may be added as desired.
The striking thing about Palmolive
Manufactured in small quantities Palmolive would be a very expensive soap. But enormous production has reduced cost until its moderate price is a striking feature. The Palmolive factories work day and ni^ht— ingredients are imported from over-seas in enormous volume. And so Palmolive costs no more than ordinary soaps. You can afford it for every toilet purpose. Remember there is no greater luxury than a bath with Palmolive. Palmolive soap is sold by dealers everywhere. It is made by
The Palmolive Company, Milwaukee, U.S.A.
The Palmolive Company of Canada, Limited, Toronto, Ontario
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